Marketing Your Clinical Practice: Ethically, Effectively, Economically 9780763769833

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Автор: Baum Neil, Henkel Gretchen
Название: Marketing Your Clinical Practice: Ethically, Effectively, Economically
ISBN: 9780763769833
Издательство: Jones & Bartlett
Классификация:

Торговля и маркетинг

Службы системы здравоохранения

ISBN-10: 0763769835
Обложка/Формат: Paperback
Страницы: 574
Вес: 0.95 кг.
Дата издания: 17.09.2009
Язык: English
Размер: 229 x 178 x 30
Поставляется из: Англии
Описание: Marketing Your Clinical Practice: Ethically, Effectively, Economically, Fourth Edition is an updated and revised edition of this best selling guide to medical practice marketing including new topics and advanced techniques. This essential resource provides readers with the plans and real examples to market and grow a successful practice. This book is filled with practical marketing tips and strategies based around five components of a successful practice: retaining current patients, attracting new patients, motivating staff, working with managed care and other physicians, and utilizing the Internet and consultants. Marketing Your Clinical Practice: Ethically, Effectively, Economically, Fourth Edition is the perfect resource for any physician in a single or group practice looking to improve their business and medical students learning how to develop a practice. New topics to the Fourth Edition include: Dispensing Drugs, Disaster Preparedness, Office Space Planning, Enhancing Patient Experience with Architectural Guidance, Marketing to the Generations

Marketing Your Clinical Practice: Ethically, Effectively, Economically, Baum Neil, Henkel Gretchen