Автор: Tybout Alice M., Calkins Tim Название: Kellogg on Branding in a Hyper-Connected World ISBN: 111953318X ISBN-13(EAN): 9781119533184 Издательство: Wiley Рейтинг: Цена: 28500.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
World-class branding for the interconnected modern marketplace
Kellogg on Branding in a Hyper-Connected World offers authoritative guidance on building new brands, revitalizing existing brands, and managing brand portfolios in the rapidly-evolving modern marketplace. Integrating academic theories with practical experience, this book covers fundamental branding concepts, strategies, and effective implementation techniques as applied to today's consumer, today's competition, and the wealth of media at your disposal. In-depth discussion highlights the field's ever-increasing connectivity, with practical guidance on brand design and storytelling, social media marketing, branding in the service sector, monitoring brand health, and more. Authored by faculty at the world's most respected school of management and marketing, this invaluable resourceincludes expert contributions on the financial value of brands, internal branding, building global brands, and other critical topics that play a central role in real-world branding and marketing scenarios.
Creating a brand--and steering it in the right direction--is a multi-layered process involving extensive research and inter-departmental cooperation. From finding the right brand name and developing a cohesive storyline to designing effective advertising, expanding reach, maintaining momentum, and beyond, Kellogg on Branding in a Hyper-Connected World arms you with the knowledge and skills to:
Apply cutting-edge techniques for brand design, brand positioning, market-specific branding, and more
Adopt successful strategies from development to launch to leveraging
Build brand-driven organizations and reinforce brand culture both internally and throughout the global marketplace
Increase brand value and use brand positioning to build a mega-brand
In today's challenging and complex marketplace, effective branding has become a central component of success. Kellogg on Branding in a Hyper-Connected World is a dynamic, authoritative resource for practitioners looking to solve branding dilemmas and seize great opportunities.
Автор: Calkins Sandra Название: Who Knows Tomorrow?: Uncertainty in North-Eastern Sudan ISBN: 178920089X ISBN-13(EAN): 9781789200898 Издательство: Berghahn Рейтинг: Цена: 31970.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Although uncertainty is intertwined with all human activity, plans, and aspirations, it is experienced differently: at times it is obsessed over and at times it is ignored. This ethnography shows how Rashaida in north-eastern Sudan deal with unknowns from day-to-day unpredictability to life-threatening dangers. It argues that the amplification of uncertainty in some cases and its extenuation in others can be better understood by focusing on forms that can either hold the world together or invite doubt. Uncertainty, then, need not be seen solely as a debilitating problem, but also as an opportunity to create other futures.
Автор: Calkins Sandra Название: Emerging Orders in the Sudans ISBN: 9956792160 ISBN-13(EAN): 9789956792160 Издательство: Неизвестно Рейтинг: Цена: 77890.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
"I'm convinced that Howard Gardner was right when he suggested that all leaders need chances to retreat to the mountains. I hope this book gives you metaphorical mountains. I hope that Leading Well allows you to step back from the hurly burly of school leadership, to see far horizons, to breathe a new kind of air, and to return home with new energy and vision. And more than that, I hope the book helps you give the teachers and children in your care their own metaphorical mountains; because in the end, good leaders create leaders."
-Lucy Calkins
In Leading Well: Building Schoolwide Excellence in Reading and Writing, Lucy Calkins draws on the transformative work that she and her colleagues at the Teachers College Reading and Writing Project have done in partnership with school leaders over the last thirty years. Travel to any corner of this country, inquire about the schools that are winning acclaim for their joyous and rigorous schoolwide literacy work, and you're apt to find yourself hearing about the results of the remarkable community of practice that has taken root around reading and writing workshop instruction.
This book, like the work of the Teachers College Reading and Writing Project itself, is deeply research-based and principled, while also absolutely practical and real-world tested. Leading Well will provide you with the inspiration and energy you need to rally your teachers to outgrow their own best teaching practices and tackle predictable challenges.
Additionally, Leading Well will remind you that you are part of a vibrant community of practice. You'll learn not only from Lucy Calkins and from contributing authors, Mary Ehrenworth and Laurie Pessah, but also from talented, tenacious, and imaginative school leaders who are creating new horizons for the world of education.
The book is for school leaders who've invited their teachers to join them in the exhilarating work of adopting a dynamic, rigorous, student-centered language arts curriculum. It is for school leaders who have taken on the challenge of transforming their whole school into a place where everyone's potential, for learning and for growth, is sky high.
Автор: Calkins Harvey Reeves Название: Ganga Dass (Classic Reprint) ISBN: 1331248108 ISBN-13(EAN): 9781331248101 Издательство: Неизвестно Цена: 8800.00 T Наличие на складе: Невозможна поставка.
Автор: Calkins Susanna Название: Murder Knocks Twice: A Mystery ISBN: 1250190835 ISBN-13(EAN): 9781250190833 Издательство: Macmillan USA/Holtzbrink(MPS) Цена: 11030.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
The first mystery in Susanna Calkins' captivating new series takes readers into the dark, dangerous, and glittering underworld of a 1920s Chicago speakeasy.
Gina Ricci takes on a job as a cigarette girl to earn money for her ailing father--and to prove to herself that she can hold her own at Chicago's most notorious speakeasy, the Third Door. She's enchanted by the harsh, glamorous world she discovers: the sleek socialites sipping bootlegged cocktails, the rowdy ex-servicemen playing poker in a curtained back room, the flirtatious jazz pianist and the brooding photographer--all overseen by the club's imposing owner, Signora Castallazzo. But the staff buzzes with whispers about Gina's predecessor, who died under mysterious circumstances, and the photographer, Marty, warns her to be careful.
When Marty is brutally murdered, with Gina as the only witness, she's determined to track down his killer. What secrets did Marty capture on his camera--and who would do anything to destroy it? As Gina searches for answers, she's pulled deeper into the shadowy truths hiding behind the Third Door.
