Storytelling: Beyond the Academic Article – Using Fiction, Art and Literary Techniques to Communicate,
Автор: Luhn Matthew Название: The Best Story Wins: How to Leverage Pixar Style Storytelling in Business and Beyond ISBN: 1642790656 ISBN-13(EAN): 9781642790658 Издательство: Неизвестно Цена: 22950.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Provides fresh perspectives on the principles of Pixar-style storytelling, adapted by one of the studio`s top creatives to meet the needs of entrepreneurs, marketers, and business-minded storytellers of all stripes.
Is your personal brand suffering from a lack of "pizzaz" that keep people coming back for more? Are you tired of watching your online business generate peanuts, even though the product or service you offer is extremely valuable to your prospective customers and clients and can potentially change their lives?
Would you like to finally say goodbye to the debilitating feeling of being ignored and looked over by people seeking solutions to the problems which you can solve for them? Do you want to learn a valuable skill that can add more zeros to your bottom line? Then read on.
Study after countless study has confirmed that powerful, well-crafted stories have the power to inspire massive trust in people and influence them to take action. The human experience is made up of stories, we are hardwired to respond to stories, that is why stories tend to pack more punch than cold hard facts and data ever would.
If you're reading this, you are probably slowly coming to the realization that having a good product or offering great service and waiting for the market to come to you isn't enough. That strategy doesn't work in the fast-paced world of today filled with tons of distracting and competing messages.
If this sounds like you, and you want to know about how to craft a powerful story for your business, then this guide was designed for you.
In Storytelling, Daniel Anderson shows you how to harness the ageless power of storytelling to completely transform your personal brand and business. You're going to discover how you can use well-crafted stories to develop your unfair competitive advantage, connect with people on a deep level and get people to purchase your products and use your services.
Here's what you're going to discover in Storytelling:
3 "nuke-level" powerful tips to help you craft a compelling business story
The simple 6-point questionnaire you need to complete before creating a business story that will help you convey your unique message to your audience
How to create the best brand image for your business and leave your competitors in the dust
How to develop a simple, yet effective content marketing strategy and seamlessly integrate powerful stories that associate positive emotions with your business
How to master the art of using storytelling for effective presentations
Stuck on what to tell your prospective customers and clients during a presentation? The 5 Ws of storytelling presentation will quickly get you out of the rut
The eight building blocks to help you make your brand's story highly relatable and induce trust
...and tons more
Even if you've tried various techniques and strategies in the past to grow your personal brand and failed, even if your efforts to expand your online business have always fallen flat, this comprehensive guide will help you create a customer-pulling story that will transform the way you do business, forever.
Автор: Luhn Matthew Название: The Best Story Wins: How to Leverage Pixar Style Storytelling in Business and Beyond ISBN: 1642790206 ISBN-13(EAN): 9781642790207 Издательство: Неизвестно Цена: 14860.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Provides fresh perspectives on the principles of Pixar-style storytelling, adapted by one of the studio`s top creatives to meet the needs of entrepreneurs, marketers, and business-minded storytellers of all stripes.
If you want to discover how you can master the art of telling great stories in public, and how to create a strong and positive perception about your business or cause, then keep reading...
Two manuscripts in one book:
Branding: What You Need to Know About Building a Personal Brand and Growing Your Small Business Using Social Media Marketing and Offline Guerrilla Tactics
Storytelling: Master the Art of Telling a Great Story for Purposes of Public Speaking, Social Media Branding, Building Trust, and Marketing Your Personal Brand
Branding is a way for a business to make it to the top, plus improve its operations.
It's all right if you suddenly feel overwhelmed by the almost infinite branding techniques available.
Fortunately for you, this book is here to set the record straight for branding.
This book comprises years of experience, written to allow a complete beginner to grasp how the most powerful companies and small businesses handle branding.
In part 1 of this book, you'll:
Learn how to start a branding campaign from A to Z
Find out how to avoid the most common branding pitfalls
Take a peek at the branding secrets of the most successful brands
Discover how to determine the type of branding that's most suitable for almost any business
Find new ways that allow you to integrate more than one branding method in a campaign
Discover where exactly the problem is in your branding campaign
Learn how to best go head-to-head with competitors when it comes to a brand war
Part 2 focuses on storytelling which is important for business branding as well as for your personal development.
Can you use a story that's meaningful to you to sway others?
How can you find and tell stories that have an impact?
Part 2 will expose the answers with effective techniques, top tools, and actionable advice.
Discover...
Insight and tips from 7 expert storytellers
Critical elements to know when composing a story
How jumping right in can diminish your story or brand's value
Common myths on public speaking when storytelling
How to deliver a story with all the elements needed to take your story from good to great
How you can avoid the biggest mistakes in storytelling, such as misusing marketing tools
Cool tricks, including immersive storytelling and expanding your medium
How to achieve results in working through modern mediums to impact the future of storytelling
Use this guide to storytelling as a sturdy foundation to change how you use stories.
You can build solid stories to support your goals in business and life.
The provided examples are from some of the world's greatest speakers, storytellers, with advice from leading experts.
From bestselling authors to generation-changing motivational speakers, this book covers all the fundamentals of outstanding storytelling.
It will help you deliver stories to audiences that will leave them personally affected and motivated.
So if you want to master branding and storytelling, then scroll up and click the "add to cart" button
Автор: Gabriel Ecker, Robert C. Harris Название: Strategic Integration: Tips, Tools, and Techniques to Move Beyond Strategic Planning and Transform Your Organizations ISBN: 0880343923 ISBN-13(EAN): 9780880343923 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 24950.00 T Наличие на складе: Нет в наличии. Описание: Countless dollars and hours are invested annually building and revising strategic plans. Some get placed on a bookshelf only to gather dust until it’s time to plan again. Others get started, but far too many plans fail to be fully implemented. Effective leaders understand that it requires more than building a plan—structure and systems also play a huge role and often dictate success. Strategic Integration challenges leaders to think beyond strategic planning and focus on essential elements for successfully implementing strategy. The book serves as a blueprint for taking a vision or plan and guiding it to fruition. The framework, examples, worksheets and other practical resources provided should change the way you view and implement change—making it less daunting and achievable.
Автор: Kurti, Emese Laszlo, Zsuzsa Название: What will be already exists - temporalities of cold war archives in east-central europe and beyond ISBN: 3837658236 ISBN-13(EAN): 9783837658231 Издательство: Gazelle Book Services Рейтинг: Цена: 71500.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: How do artist archives survive and stay authentic in radically changed contexts? The volume addresses the challenge of continuity, sustainability, and institutionalization of archives established by Eastern European artists. At its center stands the 40th anniversary of the Artpool Art Research Center founded in 1979 in Budapest as an underground institution based on Gyorgy Galantais "Active Archive" concept. Ten internationally renowned scholars propose contemporary interpretations of this concept and frame artist archives not as mere sources of art history but as models of self-historicization. The contributions give knowledgeable insights into the transition of Cold War art networks and institutional landscapes.
Автор: Shirley & Garvey Название: Beyond Sun And Sea ISBN: 9766405107 ISBN-13(EAN): 9789766405106 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 50160.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Caribbean firms cope with international competition both in their small domestic economies and as they extend their operations outside their home countries. This volume explores their struggles and successes in fifteen case studies developed from interviews with Caribbean firms at key decision points in their internationalizing processes. The cases ask the reader to offer direction; to evaluate choices made or to opine on paths not taken. The cases feature over thirty countries in the Americas, Europe and the Caribbean. These appear as markets, domiciles or hosts of subsidiaries of the internationalizing Caribbean firm. For example, one of the Barbadian cases describes a food caterer operating in ten countries in South, Central and North America. The cases cover multiple industries including cement manufacturing, supermarkets, shipping, remittances, banking, tourism, rum production, shrimp harvesting, food manufacturing and airline catering, and reflect the conversations with practising managers, who raised such questions as, “How does one define the Caribbean manager?” “How do we exploit our diaspora markets?” “How can small firms scale up?” “Where should we locate headquarters?” “What should be the role of regional governments?” “How do we pick allies and manage alliances?” The managerial challenges described are diverse: decision-makers from GraceKennedy, Goddard’s Enterprises or Trinidad Cement Group share practical experiences including decisions on marketing (e.g., pricing and retail locations); financing and accounting (e.g., alternative financing options); international strategy (e.g., alliances and take-overs); corporate governance; operations and personnel. All fifteen cases add to understanding emerging market multinationals, particularly those domiciled in small island developing states characterized by tiny internal markets, limited international influence and environmental fragility. They add insight to work on Caribbean entrepreneurship, business and economics and to studies of international business in developing countries.
Автор: Baesens Bart, Verbeke Wouter, Van Vlasselaer Veron Название: Fraud Analytics Using Descriptive, Predictive, and Social Network Techniques: A Guide to Data Science for Fraud Detection ISBN: 1119133122 ISBN-13(EAN): 9781119133124 Издательство: Wiley Рейтинг: Цена: 41190.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Detect fraud earlier to mitigate loss and prevent cascading damage Fraud Analytics Using Descriptive, Predictive, and Social Network Techniques is an authoritative guidebook for setting up a comprehensive fraud detection analytics solution.
Manipulative Techniques: Detecting manipulation, repulsing it and using it in a targeted manner
Have you at your will, always wanted to influence people in daily life?
Have you ever wondered how to protect yourself from Manipulation?
"Why do some people manage again and again to bring others to something that they don't really want? Why do we accept arguments and points of view, even though we realize internally that we are acting against our own will and interests? The answer to these questions is quite simple: we are manipulated. Every person is manipulated daily, hourly, even minutely - sometimes without realizing it. You don't believe that? It gets even better: You manipulate day after day, hour after hour. Why? Because every human being, consciously or unconsciously is programmed for his own advantage, for the satisfaction of his own needs and for his own satisfaction. We humans simply cannot manipulate. With a little practice and training, however, we can prevent ourselves from being manipulated. How this works is explained in this book."
You'll find out in this book:
... What Manipulation is
... Why Manipulation is unfair
... How to deal with Manipulation
... More than 30 proven Manipulation techniques with examples
... How to tell if you're being manipulated
... Best tips and counter-measures against Manipulation
... How to detect manipulation and what you should do about it
... Bonus chapters for non-verbal Manipulation via body language
... And much more
Secure the book today and start a self-determined and successful life
Автор: Antoine Trad Название: Using a Generic Artificial Intelligence Pattern for Business Transformation ISBN: 1799872149 ISBN-13(EAN): 9781799872146 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 223610.00 T Наличие на складе: Нет в наличии. Описание: This book presents a cross-business domain Generic Artificial Intelligence Pattern (GAIP) that is the result of a lifetime of research on business (and societal) transformations, artificial intelligence (and algorithmics), applied mathematics, software modelling, business engineering, financial analysis and global enterprise architecture. The proposed GAIP formalism tries to imitate the human brain, an empirical process that is mainly based on the beam-search heuristic decision making process; processes that include Big Data management and concepts like machine learning. The proposed GAIP can be used to implement a complex decision-making system that can integrate in the enterprise's business information and communication technology environments.
The GAIP uses a behavior-driven development environment or a natural language programming that can be easily adopted by the development teams; where the Applied Holistic Mathematical Model (AHMM) subsystem offers such a high level implementation environment that can be used by any team member without any prior computer sciences schooling. The GAIP that can be used to model avant-garde enterprise architecture blueprints, business transformation projects or decision-making systems, is supported by many real-life cases of various business domains.The uniqueness of this research is that the GAIP promotes a holistic AI global strategy, unbundling and the alignment of various enterprise business and architecture standards and strategies to support business transformation processes. This research is of particular importance for business managers, analysts, project engineers, and business environment's architects, as well as researchers, students, and academicians.
Автор: Cedric J. Bryant, Widza Bryant Название: Using Biblical Principles of Compromise for Achieving Sustainable, Profitable, and Positive Outcomes ISBN: 1799888754 ISBN-13(EAN): 9781799888758 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 212520.00 T Наличие на складе: Нет в наличии. Описание: The act of compromising can be traced back to the beginning of time in the book of Genesis – in particular, Genesis 3, the Fall of Man's account. Compromising in Genesis 3 can be gleaned as both good and bad. The account confirms that Eve, in the course of being tempted by the ""serpent,"" compromised the ""Garden's values"" arranged by God and voluntarily embraced the ""forbidden fruit from the tree in the Garden,"" and proceeded to ""give some to her husband who was with her and he ate it.""
The account of what came following Adam and Eve's temptation and consequent fall from grace is surmised as nothing but healthy compromise. Such that created a path for mankind to be reunited with God subsequently restored eternal life for man in Heaven. The outcome of compromising one's values often produces consequences that may result in restoration or self-destruction and ""painful experiences – and more often than not, alter one's destiny in the process, whether positive or negative.
Christian leaders are faced with leading in a global environment, which can be very complicated without unblemished leadership characteristics (garden principles). Many leaders are tasked daily to balance individual, spiritual, organizational values to make decisions that bring sustainable, profitable, positive outcomes in accordance with Godly principles: ""to be fruitful and increase in number; fill the earth and subdue it...(Genesis 1:2831). This book aims to bring new perspectives on how many leaders can experience growth, create and maintain wealth using Biblical principles of healthy and unhealthy compromise.
Автор: Michael J. Urick Название: A Manager`s Guide to Using the Force: Leadership Lessons from a Galaxy Far Far Away ISBN: 1800712332 ISBN-13(EAN): 9781800712331 Издательство: Emerald Рейтинг: Цена: 28450.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: By examining leadership theories, this book will help you become at one with the Force to be the best leader possible. The author explores evidence-based leadership and management practices from the unique perspective of the Jedi, making actionable recommendations you can implement in your organization.
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