Transcultural Marketing, Tharp

Автор: Tharp
Название: Transcultural Marketing
ISBN: 0765643006 ISBN-13(EAN): 9780765643001
Издательство: Taylor&Francis
Рейтинг:
Цена: 63280.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This unique book describes the most influential American subcultures currently shaping their members` marketplace choices. To build long term customer relationships, marketers must offer a cultural values proposition - they must understand and apply transcultural marketing methods.

Автор: Daniel Turner
Название: Southern Crossings: Poetry, Memory, and the Transcultural South
ISBN: 1572338563 ISBN-13(EAN): 9781572338562
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 47130.00 T
Наличие на складе: Невозможна поставка.
Описание: Offering new perspectives on a diversity of recent and still-practicing southern poets, from Robert Penn Warren and James Dickey to Betty Adcock, Charles Wright, Yusef Komunyakaa, Natasha Trethewey, and others, this study brilliantly illustrates poetry`s value as a genre suited to investigating historical conditions and the ways in which they are culturally assimilated and remembered.

Автор: Christiansen, Yildiz & Yildiz
Название: Transcultural Marketing For Incremental And Radical Innovation
ISBN: 1466647493 ISBN-13(EAN): 9781466647497
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 180180.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: As technology continues to drive innovation and impact societies across multiple national boundaries and cultures, new approaches towards marketing products must be created and implemented to be successful in an era of hypercompetition.Transcultural Marketing for Incremental & Radical Innovation provides in depth discussion on tactics for improving existing products while inventing completely new products and product categories. This publication will prove to be helpful for scholars, practitioners, and university students who wish to better understand the importance of marketing products and services across different cultures and multiple languages.