Автор: Schaefer Mark W. Название: The Content Code: Six Essential Strategies to Ignite Your Content, Your Marketing, and Your Business ISBN: 0692372334 ISBN-13(EAN): 9780692372333 Издательство: Неизвестно Цена: 25280.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Mark W. Schaefer, college educator, consultant, and best-selling author of five marketing books including Social Media Explained and The Tao of Twitter, has delivered a path-finding book exploring the six factors that will help you break through the overwhelming wall of information density to win at marketing now ... beyond content, beyond social media, beyond web traffic and Search Engine Optimization. The Content Code starts where your current marketing plan ends, and provides the launch code for next-level success. The book dives deeply into the true value of social media marketing and the steps companies need to enable to achieve measurable results. A pioneering book that explores the psychology of sharing, it is also highly practical, offering hundreds of ideas that can be used by organizations of any size and any budget. Book highlights include in-depth explorations on the connection between brand and content transmission, a focus on audiences that will move content, practical steps to build -shareability- into all your content, and the new role of promotion, distribution and SEO in a very competitive, digital world. Unlock your business value, unleash your audience, and uncover the six digital secrets of The Content Code.
Автор: Schaefer Mark W. Название: Marketing Rebellion: The Most Human Company Wins ISBN: 0578419866 ISBN-13(EAN): 9780578419862 Издательство: Неизвестно Рейтинг: Цена: 29550.00 T Наличие на складе: Невозможна поставка. Описание: The Banking Industry Architecture Network (BIAN) is a global, not-for profit association of banks, solution providers, consultancy companies, integrators and academic partners with the shared aim of defining a semantic standard for the banking industry covering almost all the well-known architectural layers. The BIAN was formed in 2008 by a group of banks and solution providers with the shared aim of defining a semantic Service Operation standard for the financial services industry. At a later stage other standards bodies, like ISO and IFX, joined along with some academic partners. BIAN`s expectation is that a standard definition of business functions and service interactions that describe the general construct of any bank will be of significant benefit to the industry. When compared to an increasing number of proprietary designs, a dedicated industry standard, like BIAN, provides the following main benefits:¢ It enables the more efficient and effective development and integration of software solutions for and between banks;¢ It significantly lowers the overall integration costs;¢ It improves the operational efficiency within and between banks and provides the opportunity for greater solution and capability re-use within and among banks;¢ It supports the current need for more industry integration and collaboration through the usage of (open) APIs;¢ It supports the adoption of more flexible business service sourcing models and enhances the evolution and adoption of shared third party business services;¢ It supports FinTechs and RegTechs to gain an easy insight in the complex financial services industry structure.This book is intended for those enterprise, business and solution architects in the financial services industry (FSI) who are interested in applying the BIAN Industry Standard in their organization. It will provide readers with in-depth knowledge to help them understand the full construct of BIAN artifacts, how to apply them and how they can contribute to help the BIAN standard fulfill their (organization`s) needs.The authors of the book expect the readers to have an in-depth knowledge of IT architectural principles and methodologies. The Banking Industry Architecture Network (BIAN) is a global, not-for profit association of banks, solution providers, consultancy companies, integrators and academic partners with the shared aim of defining a semantic standard for the banking industry covering almost all the well-known architectural layers. The BIAN was formed in 2008 by a group of banks and solution providers with the shared aim of defining a semantic Service Operation standard for the financial services industry. At a later stage other standards bodies, like ISO and IFX, joined along with some academic partners. BIAN`s expectation is that a standard definition of business functions and service interactions that describe the general construct of any bank will be of significant benefit to the industry. When compared to an increasing number of proprietary designs, a dedicated industry standard, like BIAN, provides the following main benefits:¢ It enables the more efficient and effective development and integration of software solutions for and between banks;¢ It significantly lowers the overall integration costs;¢ It improves the operational efficiency within and between banks and provides the opportunity for greater solution and capability re-use within and among banks;¢ It supports the current need for more industry integration and collaboration through the usage of (open) APIs;¢ It supports the adoption of more flexible business service sourcing models and enhances the evolution and adoption of shared third party business services;¢ It supports FinTechs and RegTechs to gain an easy insight in the complex financial services industry structure.This book is intended for those enterprise, business and solution architects in the financial services industry (FSI) who are interested in apply
Автор: Schaefer Mark W. Название: Marketing Rebellion: The Most Human Company Wins ISBN: 1733553304 ISBN-13(EAN): 9781733553308 Издательство: Неизвестно Рейтинг: Цена: 27710.00 T Наличие на складе: Невозможна поставка. Описание:
Are you overwhelmed by the breathtaking rate of change in the world? Are confusing consumer trends, the unrelenting pace of technology, and the breakneck speed of business making you feel irrelevant and lost?
Pathfinding author Mark Schaefer provides an achievable and realistic framework to help you stay ahead of the curve by reimagining marketing in a world where hyper-empowered consumers drive business results. Marketing Rebellion will teach you:
How cataclysmic consumer trends are a predictable result of a revolution that started 100 years ago.
Why businesses must be built on human impressions instead of advertising impressions.
The five constant human truths at the heart of a successful marketing strategy.
Why customer loyalty is dying and what you need to do about it right now.
How to help your best customers do the marketing for you.
Actionable steps to execute an immediate course-correction for businesses of any size.
Through new research, singular insights, and inspiring case studies, this entertaining book challenges your view of what it means to be a marketer today and provides an innovative blueprint for business growth.
The Marketing Rebellion is knocking at your door. Are you ready?
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