Judge, Steven (national Physical Laboratory, Uk) Lucas, Richard (national Physical Laboratory, Uk) Selling science: how to use business skills to win support for scientific research 9781786345721

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Автор: Judge, Steven (national Physical Laboratory, Uk) Lucas, Richard (national Physical Laboratory, Uk)
Название: Selling science: how to use business skills to win support for scientific research
ISBN: 9781786345721
Издательство: World Scientific Publishing
Классификация:

Управление продажами и маркетингом

ISBN-10: 1786345722
Обложка/Формат: Hardcover
Страницы: 116
Вес: 0.33 кг.
Дата издания: 31.10.2018
Язык: English
Размер: 232 x 170 x 13
Читательская аудитория: Tertiary education (us: college)
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Поставляется из: Англии
Описание: This text serves as an educational tool merging good marketing practices with the promotion of STEM subjects and research. The book is applicable to global environments. A useful resource for aspiring and practicing researchers.CHOICEApplying for grants, bidding for project funding or helping to sell products are part of the day to day life of a research scientist. Drawing on experience at leading research institutes and companies, the authors of this book turned to best practice in marketing to make selling science interesting and rewarding for scientists.The central thesis of the book is that effective marketing means planning for the impact of research, and this is a skill that every scientist can easily acquire. It sets out a structured approach, supported by tools, checklists and hints from experience so that delivering impact from research becomes just the way things are done around here. Starting with gathering background information (in much the same way as preparing the introduction to a scientific paper), the book describes methods to analyse the data and to implement a communication plan.The book is a valuable resource for research scientists from any discipline, and for team leaders wanting to involve members of their team in developing their organizations strategy.

Selling science: how to use business skills to win support for scientific research, Judge, Steven (national Physical Laboratory, Uk) Lucas, Richard (national Physical Laboratory, Uk)