COMPLETELY REVISED AND UPDATED EDITION By New York Times Best-Selling Author, Bill Schley
Today's #1 communication's secret is: It's not what people hear. It's what they repeat. That's why "the right six words will always beat 6,000" when you know which to pick And it's all here in The Micro-Script Rules: How to tell your story (and differentiate your brand) in a sentence...or less.
Call it survival of the simplest--that's the bottom line for branders, political candidates, teachers, advertisers--anyone who must communicate today. Because with 500 billion messages going by per second, we can't win by delivering more data. Our brains crave less. They want help to make snap judgments on the least bit of info. They want us to package it for them--in very special, short sets of words called Micro-Scripts. That's why:
- A new product seizes 50% of the market in 2 years using 7 perfect words.
- A lawyer won the murder trial of the century with 8 simple words.
- Ernest Hemingway thought his greatest story ever was 6 words long.
- A presidential election turned on a 4 word phrase.
Imagine what magic words like these can do for your brand, your career, your website or your business plan. They've been used by great communicators for 1,000 years. Now they're yours in this smart and entertaining book by best-selling author Bill Schley.
"This should be required reading for every candidate and campaign consultant." --JIM KITCHENS, Ph. D., President of The Kitchens Group
"WOW, one of the most important books you will read in your lifetime " --JASON JENNINGS, bestselling author, Less is More, Think BIG-Act Small
"The Micro-Script Rules is dead on--it's how to verbalize your difference." --JACK TROUT, co-author of the legendary Positioning: The Battle for Your Mind
"Too many CEOs forget it's their responsibility to differentiate the company. This smart little book shows you how" --GRAHAM WESTON, Former Chairman of Rackspace NYSE: RAX
Автор: Dodge Frederic Название: The Admiral Schley. Consolidation Coal Company, Libellant, Appellant, V. American Mail Steamship Company, Claimant, Appellee. the Charles F. Mayer. Co ISBN: 1275109039 ISBN-13(EAN): 9781275109032 Издательство: Неизвестно Цена: 16320.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Full Title: The Admiral Schley. Consolidation Coal Company, Libellant, Appellant, v. American Mail Steamship Company, Claimant, Appellee. The Charles F. Mayer. Consolidation Coal Company, Claimant, Appellant, v. American Mail Steamship Company, Libellant, Apellee
Description: The Making of the Modern Law: Trials, 1600-1926 collection provides descriptions of the major trials from over 300 years, with official trial documents, unofficially published accounts of the trials, briefs and arguments and more. Readers can delve into sensational trials as well as those precedent-setting trials associated with key constitutional and historical issues and discover, including the Amistad Slavery case, the Dred Scott case and Scopes "monkey" trial.Trials provides unfiltered narrative into the lives of the trial participants as well as everyday people, providing an unparalleled source for the historical study of sex, gender, class, marriage and divorce.
++++ The below data was compiled from various identification fields in the bibliographic record of this title. This data is provided as an additional tool in helping to insure edition identification: ++++
513514
Court Record
1904 Harvard Law School Library Boston: L.H. Lane, Law Printer, 97 Oliver Street, 1904
Автор: Dietrich Hahn, Joachim Metzdorf, Ulrich Schley, J Название: Seven-Figure Tables of the Planck Function for the Visible Spectrum ISBN: 3663040496 ISBN-13(EAN): 9783663040491 Издательство: Неизвестно Рейтинг: Цена: 82750.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Das Plancksche Strahlungsgesetz findet eine vielfaltige Anwendung in der Strah- lungs-, Astro-und Biophysik sowie in der Warme-und Lichttechnik. Die rechnerische Auswertung der Planckschen Formel ergibt die von einem Schwarzen Strahler emittierte Strahlungsenergie, bezogen auf die Flachen-, Raumwinkel- und Zeitein- heit oder die von dem Strahler emittierte Photonenzahl pro Flachen-, Raumwinkel- und Zeiteinheit. Bezeichnen v die Frequenz und 'A die Wellenlange der Strahlung, so sind bei einer Tabellierung der Planck-Funktion /', . v oder /', . 'A zweckmaig konstant zu halten. Beide Darstellungsarten fuhren zu verschiedenen Kurvenverlaufen, weil zwei physi- kalisch verschiedene Dimensionsgroen zur Darstellung gelangen. Insbesondere werden die Maxima des Wienschen Verschiebungsgesetzes nicht bei ubereinstim- menden Wellenlangen liegen. Fur bestimmte Betrachtungen, bei denen die durch die Strahlung hervorgerufene Wirkung magebend ist, empfiehlt sich nach R. Sc h u I z e 1] eine Darstellung, in der entweder/', . v oder /', . 'A konstant gehalten wird. v I. Tabellen uber die Strahldichteverteilung der HOhlraumstrahlung sind im deutschen Schrifttum schwer zu finden. Fur strahlungsphysikalische Zwecke haben kurzlich M. C zer n y und A. Wal t her 2] ein Tabellenwerk veroffentlicht, dem die Idee der von M. Czerny eingefuhrten Bruchteilfunktion 3] zu Grunde liegt. Der Vorteil dieser Tabellen besteht in der Unabhangigkeit ihrer Werte von speziellen Zahlendaten der im Planck-Gesetz enthaltenen Strahlungskonstanten, auf deren mogliche Anderun- gen F.Hoffmann 4], H.Moser, U.Stille und C.Tlngwaldt 5,6] hinwiesen.