Gunning Ellen Public Relations 9781352002782

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Автор: Gunning Ellen
Название: Public Relations
ISBN: 9781352002782
Издательство: Springer
Классификация:

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ISBN-10: 1352002787
Обложка/Формат: Paperback
Страницы: 258
Вес: 0.40 кг.
Дата издания: 06.10.2018
Язык: English
Издание: 1st ed. 2019
Иллюстрации: 6 tables, color; 6 illustrations, color; viii, 320 p. 6 illus. in color.
Размер: 235 x 164 x 16
Читательская аудитория: Professional & vocational
Подзаголовок: A practical approach
Ссылка на Издательство: Link
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Поставляется из: Германии
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Now in its third edition, this core textbook provides students with a highly engaging and accessible introduction to the world of PR, covering diverse topics such as event planning, press releases, crisis management, ethics, managing your own PR agency and how to use social media effectively. The author draws on over 25 years of hands-on experience as a PR practitioner and lecturer to provide cutting-edge and insightful examples and debates relating to key contemporary issues, from Twitter-storms and whistleblowing, to the Ebola crisis and media relations in the White House. With information drawn from a wide range of international experts, the book offers case studies that cross continents and cover small, local and large multinational organisations, resulting in a truly global perspective. This new third edition has been comprehensively revised and updated throughout, equipping readers with the practical skills they need to succeed as a PR professional in the 21st century.

Public Relations: A Practical Guide is a must-have companion for all those studying practitioner courses on public relations taught and accredited by PR professional organisations. It will be also be an essential textbook for undergraduate and postgraduate students studying introductory public relations modules at universities.

New to this Edition:
- A more international perspective, illustrated by up-to-date examples and case studies covering companies such as Pepsi, Samsung, Shell and United Airlines, and countries including Germany, the UK, the USA, Australia, China, India, Nigeria, Greece and Ireland
- A new and enhanced pedagogical framework, offering chapter introductions, practical case studies and What Youve Learned sections at the end of each chapter
- Extensively updated from the second edition to include increased coverage of social media and the latest PR practices

Дополнительное описание: 1. An Appreciation of Public Relations.- 2. Ethics.- 3. Objectives, Publics & Techniques.- 4. PR & The Media.- 5. Creating Content.- 6. Storytelling.- 7. Event Management.- 8. Structure & Management of Consultancy & In-House Departments.- 9. Preparing and

Public Relations, Gunning Ellen