Romanian Folk Tales: Retold from the Original, Segall Jacob Bernard

Автор: Segall, Ken
Название: Insanely Simple: The Obsession That Drives Apple`s Success
ISBN: 0670921181 ISBN-13(EAN): 9780670921188
Издательство: Random House - Penguin
Цена: 9230.00 T
Наличие на складе: Поставка под заказ.
Описание: To Steve Jobs, Simplicity was a religion. It was also a weapon.
Simplicity isn't just a design principle at Apple--it's a value that permeates every level of the organization. The obsession with Simplicity is what separates Apple from other technology companies. It's what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011.
Thanks to Steve Jobs's uncompromising ways, you can see Simplicity in everything Apple does: the way it's structured, the way it innovates, and the way it speaks to its customers.
It's by crushing the forces of Complexity that the company remains on its stellar trajectory.
As ad agency creative director, Ken Segall played a key role in Apple's resurrection, helping to create such critical marketing campaigns as Think different. By naming the iMac, he also laid the foundation for naming waves of i-products to come.
Segall has a unique perspective, given his years of experience creating campaigns for other iconic tech companies, including IBM, Intel, and Dell. It was the stark contrast of Apple's ways that made Segall appreciate the power of Simplicity--and inspired him to help others benefit from it.
In "Insanely Simple," you'll be a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. You'll understand how his obsession with Simplicity helped Apple perform better and faster, sometimes saving millions in the process. You'll also learn, for example, how to:
- Think Minimal: Distilling choices to a minimum brings clarity to a company and its customers--as Jobs proved when he replaced over twenty product models with a lineup of four.
- Think Small: Swearing allegiance to the concept of "small groups of smart people" raises both morale and productivity.
- Think Motion: Keeping project teams in constant motion focuses creative thinking on well-defined goals and minimizes distractions.
- Think Iconic: Using a simple, powerful image to symbolize the benefit of a product or idea creates a deeper impression in the minds of customers.
- Think War: Giving yourself an unfair advantage--using every weapon at your disposal--is the best way to ensure that your ideas survive unscathed.
Segall brings Apple's quest for Simplicity to life using fascinating (and previously untold) stories from behind the scenes. Through his insight and wit, you'll discover how companies that leverage this power can stand out from competitors--and individuals who master it can become critical assets to their organizations.

Автор: Segall Barbara
Название: Secret Gardens of East Anglia
ISBN: 0711238596 ISBN-13(EAN): 9780711238596
Издательство: Frances Lincoln
Рейтинг:
Цена: 20240.00 T
Наличие на складе: Поставка под заказ.
Описание: In Secret Gardens of East Anglia, Suffolk-gardening author Barbara Segall and award-winning photographer Marcus Harpur capture 22 of the most interesting, inspirational and photogenic gardens of Suffolk, Norfolk, Cambridgeshire and Essex in this attractive format, following the best-selling success of Secret Gardens of the Cotswolds.

Автор: Segall, Ariel (security Architect And Trusted Computing Expert, Akamai Technologies)
Название: Trusted platform modules
ISBN: 1849198934 ISBN-13(EAN): 9781849198936
Издательство: Неизвестно
Рейтинг:
Цена: 144840.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book describes the primary uses for Trusted Platform Modules (TPMs) and practical considerations such as when TPMs can and should be used, when they shouldn`t be, what advantages they provide, and how to actually make use of them, with use cases and worked examples of how to implement these use cases on a real system.

Автор: Segall Lee
Название: Kixl`s Think It Overs
ISBN: 1258991314 ISBN-13(EAN): 9781258991319
Издательство: Неизвестно
Цена: 26910.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.

Автор: Ken Segall
Название: Insanely Simple
ISBN: 067092119X ISBN-13(EAN): 9780670921195
Издательство: Random House - Penguin
Рейтинг:
Цена: 11430.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: To Steve Jobs, Simplicity wasn`t just a design principle. It was a religion and a weapon. The obsession with Simplicity is what separates Apple from other technology companies. This title reveals the ten elements of Simplicity that have driven Apple`s success - which you can use to propel your own organisation.