Автор: Klanten R., Sinofzik Anna, Ehmann Sven Название: The Still Life: Products Telling Visual Stories in Magazines and Advertising ISBN: 3899555813 ISBN-13(EAN): 9783899555813 Издательство: Gestalten Рейтинг: Цена: 22210 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In every segment of retail, countless products compete for our attention. Whether fashion, cosmetics, furnishings, accessories, or gourmet food, the range of goods is overwhelming. Designers and manufacturers are faced with the daunting challenge of setting their products apart to reach their target audiences. The best ones captivate us by telling fascinating stories or creating compelling retail spaces and experiences. The Still Life compiles striking editorial photography, innovative shop window displays, and intelligent visual merchandising that succeed in doing exactly that. The featured work is created by imaginative stylists and photographers who arrange products, objects, and materials in unusual ways. Distinctive worlds of images result that are reminiscent of Baroque and Renaissance still life paintings in which arrangements of flowers, fruit, musical instruments, and other objects were used as powerful allegories for various aspects of life and death. Today's creatives are developing new visual storytelling techniques for engaging customers. The Still Life showcases their entire spectrum. The book illustrates how a combination of quality handcraft and inspired flair are being used to put familiar products, such as gardening tools, cutlery, purses, writing implements, or jewelry, into surprising new contexts, ranging from minimalistic understatement to opulent glamour. It includes shop windows, magazine spreads, and showrooms meticulously styled into works of art. The Still Life is a source of inspiration for anyone working in product communication, editorial design, and retail who is responsible for creating fitting platforms on which to promote premium products -- brand worlds in which the products come to life for potential customers. Featuring retail spaces that offer extraordinary experiences just by stopping in for a visit, the book is also a visual feast for all connoisseurs of quality consumer goods.
You can't judge a book by its cover, or so the saying goes. We beg to differ.
Each of us is exposed to several thousand messages a day. To be successful, covers not only have to stand out amongst all the clutter, but they also need to make an instant connection with viewers. Designing covers isn't an easy task. It's a minefield of requirements, constraints, and subjective opinions, oftentimes resulting in what we like to call the "design-by-committee pit of despair." Make the logo bigger. The CEO's daughter doesn't like orange; change it. The sales team begins art directing. Welcome to the land of mediocrity. We've all been there, and it requires ninja-like skills to traverse and emerge in one piece. Despite the challenges, some covers clearly rise to the top. You can't help but pick up the magazine, open the brochure, or buy the book. They draw you in through their cleverness, simplicity, or boldness. These are the covers contained herein.
Of the more than 2,000 covers received, the authors had the dubious task of selecting about 350 to be featured in TheBest of Cover Design. The chosen covers were selected based on their initial visual impact and effectiveness in conveying the message within. It is an inspiration feast for the eyes.
If modernism began in the magazines, as Robert Scholes and Clifford Wulfman argue, then the study of modern culture should begin with these publications. Scholes and Wulfman's radically inclusive approach not only considers the "little" modernist magazines alongside the "big" or mass magazines often dismissed as antithetical to modernism's elite culture, but also insists that scholars must investigate their contents as a whole--from poetry to advertising--to appreciate their full significance. The book's appendix also reprints a previously uncollected critique of popular British magazines from 1917 and 1918 by Ezra Pound.
Название: Surfer Magazine`s Guide to Southern California Surf Spots ISBN: 0811850005 ISBN-13(EAN): 9780811850001 Издательство: Abrams Рейтинг: Цена: 8000 T Наличие на складе: Нет в наличии. Описание: From "Surfer" magazine come two guides to the many surf spots along the California coast. These two books cover every seaside county from the Oregon border to Mexico and feature maps, and black and white photographs of surf breaks. For over 200 spots, these guides deliver an assessment of wave quality, prime wave conditions, and local hazards.
Название: Surfer Magazine`s Guide to Northern and Central California Surf Spots ISBN: 0811849988 ISBN-13(EAN): 9780811849982 Издательство: Abrams Рейтинг: Цена: 8000 T Наличие на складе: Нет в наличии. Описание: From "Surfer" magazine come two guides to the many surf spots along the California coast. These two books cover every seaside county from the Oregon border to Mexico and feature maps, and black and white photographs of surf breaks. For over 200 spots, these guides deliver an assessment of wave quality, prime wave conditions, and local hazards.
Название: We Love Magazines ISBN: 3899551885 ISBN-13(EAN): 9783899551884 Издательство: Gestalten Рейтинг: Цена: 19480 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: We Love Magazines explores magazines and magazine culture with groundbreaking visuals and editorial contributions from around the world. The book features in-depth analysis of various aspects of magazine creation while, as the title reflects, celebrating with genuine pleasure a medium that continues to entertain, inform and surprise. We Love Magazines also contains the most comprehensive directory ever compiled of 1,100 international pop culture magazines and the shops in which to buy them. In addition, readers are introduced to ten pioneering, independent magazines that have created their own chapters for the book.
Название: We Make Magazines ISBN: 3899552466 ISBN-13(EAN): 9783899552461 Издательство: Gestalten Рейтинг: Цена: 20040 T Наличие на складе: Поставка под заказ.
Название: Inside Magazines ISBN: 0500283648 ISBN-13(EAN): 9780500283646 Издательство: Thames & Hudson Цена: 15360 T Наличие на складе: Нет в наличии. Описание: Inside magazines is a visual record of the recently emerged publishing niche located in between the world of underground 'zines' and that of mass-market magazines, those publications that fall under the broad cultural canopy of art, music, fashion, design and youth culture. The book does not simply reproduce the individual ideas laid out in such magazines, but also sets in motion a dialogue between them, presenting a number of autonomous projects created specifically for inside magazines contributed by the creators of some of the publications featured in the book. It is therefore not simply a catalogue of magazines, but also a collection of historical essays, artist projects, mini-magazines and interviews.
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