Название: Managing and marketing tourist destinations ISBN: 0415991714 ISBN-13(EAN): 9780415991711 Издательство: Taylor&Francis Рейтинг: Цена: 153120.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Without adequate research and management, the potential impacts and benefits of tourism and travel services will not be maximised. This volume evaluates the theoretical approaches and applications to competitive advantage within tourist destinations and demonstrates the ways to further develop the concept of destination competitiveness.
Автор: Morrison Название: Managing and Marketing Tourism Destinations ISBN: 1138897299 ISBN-13(EAN): 9781138897298 Издательство: Taylor&Francis Рейтинг: Цена: 56130.00 T Наличие на складе: Нет в наличии. Описание: Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. This book is the ideal guide to the subject for tourism, hospitality and events students and industry practitioners alike.
Автор: Alastair Morrison Название: Marketing and Managing Tourism Destinations ISBN: 041567249X ISBN-13(EAN): 9780415672498 Издательство: Taylor&Francis Рейтинг: Цена: 96970.00 T Наличие на складе: Нет в наличии. Описание: This is a comprehensive and integrated textbook which considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations.
Автор: Alastair Morrison Название: Marketing and Managing Tourism Destinations ISBN: 0415672503 ISBN-13(EAN): 9780415672504 Издательство: Taylor&Francis Рейтинг: Цена: 33440.00 T Наличие на складе: Нет в наличии. Описание:
Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations, how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This textbook provides students with:
A solid introduction to destination marketing strategy and planning, to organization and support planning and then to operations, implementation and evaluation, as well as major issues, challenges and expected new directions for destination marketing, management and Destination Management Organizations (DMOs).
A unique systematic model to manage and market destinations.
Core concepts are supported with well integrated international case studies to show the practical realities of marketing and managing destinations as well as the need to take a flexible and adaptive approach to managing different destinations around the world.
To encourage reflection on main themes addressed and spur critical thinking, discussion questions and links to further reading are included in each chapter.
This accessible yet rigorous text provides students with an in-depth overview of all the factors and issues which are important to consider to make a destination successful.
Автор: Boniface Brian Название: Worldwide Destinations: The geography of travel and tourism ISBN: 1138901814 ISBN-13(EAN): 9781138901810 Издательство: Taylor&Francis Рейтинг: Цена: 49610.00 T Наличие на складе: Нет в наличии. Описание: Worldwide Destinations: The Geography of Travel and Tourism 7th edition, is an invaluable resource for studying every destination in the world, by explaining tourism demand, evaluating the many types of tourist attractions and examining the trends that may shape the future geography of tourism.
Автор: Julia N Albrecht Название: Visitor Management in Tourism Destinations ISBN: 1780647352 ISBN-13(EAN): 9781780647357 Издательство: Marston Book Services Рейтинг: Цена: 129350.00 T Наличие на складе: Поставка под заказ. Описание: This book demonstrates current knowledge on Visitor Management and provides insight into conceptual issues.
Автор: Jennifer Raga Название: Managing Tourism Destinations ISBN: 1773610023 ISBN-13(EAN): 9781773610023 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 145990.00 T Наличие на складе: Невозможна поставка. Описание: Develops a framework to explore the links between destination based tourism and human resource management. This book covers the central theme of managing the tourism destination, the characteristics of traveller`s choice, destination management and destination planning, management of heritage sites and developing of destination products along with information management.
Название: Managing Cyber Risk in the Financial Sector ISBN: 1138935468 ISBN-13(EAN): 9781138935464 Издательство: Taylor&Francis Рейтинг: Цена: 158230.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Cyber risk has become increasingly reported as a major problem for financial sector businesses. It takes many forms including fraud for purely monetary gain, hacking by people hostile to a company causing business interruption or damage to reputation, theft by criminals or malicious individuals of the very large amounts of customer information (“big data”) held by many companies, misuse including accidental misuse or lack of use of such data, loss of key intellectual property, and the theft of health and medical data which can have a profound effect on the insurance sector. This book assesses the major cyber risks to businesses and discusses how they can be managed and the risks reduced. It includes case studies of the situation in different financial sectors and countries in relation to East Asia, Europe and the United States. It takes an interdisciplinary approach assessing cyber risks and management solutions from an economic, management risk, legal, security intelligence, insurance, banking and cultural perspective.
Название: Managing Innovation and Cultural Management in the Digital Era ISBN: 1138885142 ISBN-13(EAN): 9781138885141 Издательство: Taylor&Francis Рейтинг: Цена: 153120.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The world-class National Palace Museum (NPM) in Taiwan possesses a repository of the largest collection of Chinese cultural treasures of outstanding quality. Through implementing a two-organizational restructuring, and shifting its operational focus from being object-oriented to public-centered, it aims to capture the attention of people and promote awareness of the culture and traditions of China. In this vein, the NPM combines its expertise in museum service with the possibilities afforded by Information Technology (IT). This book analyses the research results of a team sponsored by the National Science Council in Taiwan to observe the development processes and accomplishments, and to conduct scientific researches covering not only the technology and management disciplines, but also the humanities and social science disciplines. The development process of new digital content and IT-enabled services of NPM would be a useful benchmark for museums, cultural and creative organizations and traditional organizations in Taiwan and around the world.
Автор: Rogers Tony Название: Marketing Destinations and Venues for Conferences, Conventio ISBN: 1138852155 ISBN-13(EAN): 9781138852150 Издательство: Taylor&Francis Рейтинг: Цена: 40480.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Marketing Destinations and Venues for Conferences, Conventions and Business Events 2nd Edition introduces students to key areas of marketing and promotion that are essential if destinations are to compete successfully in the rapidly expanding global business event sector.
Название: Tourist Clusters, Destinations and Competitiveness ISBN: 113889169X ISBN-13(EAN): 9781138891692 Издательство: Taylor&Francis Рейтинг: Цена: 158230.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Tourism has become one of the largest and fastest growing sectors in the world economy. Increasingly, research on tourism destinations has been at the centre of debates concerning destination competitiveness, governance, policies and destination management and marketing.
This book investigates tourist destinations from two different perspectives. First, it approaches destinations using the concept of tourist clusters and investigates their role in competitiveness and firm performances. The second perspective studies the development of models of competitiveness and governance. It also develops an international benchmarking system of 15-EU countries, with an additional focus on Italy, UK and United States.
The book will appeal to academics, scholars and practitioners in tourism studies, management, urban and regional studies and economic geography, etc.
Автор: Saufi Название: Balancing Development and Sustainability in Tourism Destinations ISBN: 9811017166 ISBN-13(EAN): 9789811017162 Издательство: Springer Рейтинг: Цена: 167700.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book contains 35 papers from the Tourism Outlook Conference held in Lombok, Indonesia in July 2015. The book presents comprehensive discussions on sustainability in the tourism industry. It includes research on various constituents of the tourism sector and analyses of each of them from a sustainability standpoint. Case studies that are global in nature are presented to show how sustainable applications can be used and how concerns can be addressed. The book is a response to rapid change in contemporary tourism trends brought about by global economic and social forces such as development pressures, population growth, major resource extraction, industrial fishing, global climate change and steadily rising sea levels. Balancing Development and Sustainability in Tourism Destinations serves as a platform for students and educators, government agency employees, hospitality and tourism industry practitioners, public and private land managers, community development workers, and others interested in identifying practical solutions, charting new directions, and creating opportunities for sustainable tourism development.
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