Costley White Khadijah The Branding of Right-Wing Activism: The News Media and the Tea Party 9780190879327

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Автор: Costley White Khadijah
Название: The Branding of Right-Wing Activism: The News Media and the Tea Party
ISBN: 9780190879327
Издательство: Oxford Academ
Классификация:

Исследования средств массовой информации

Консерватизм и правоцентристские демократические идеологии

Группы давления и лоббирование

Пресса и журналистика

ISBN-10: 0190879327
Обложка/Формат: Paperback
Страницы: 288
Вес: 0.41 кг.
Дата издания: 04.09.2018
Язык: English
Размер: 157 x 233 x 22
Ссылка на Издательство: Link
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Поставляется из: Англии
Описание: From the start of Barack Obamas presidency in 2009, conservative populist groups began fomenting political fractiousness, dissent, and surprising electoral success. The Tea Party was one of the major characters driving this story. But, as Khadijah Costley White argues in this book, the Tea
Partys ascent to major political phenomenon can be attributed to the way in which partisan and non-partisan news outlets branded the Party as a pot-stirrer in political conflicts over race, class, and gender. In other words, the news media played a major role in developing, cultivating, and
promoting populisms brand, particularly within the news spaces of commentary and opinion. Through the language of political marketing, branding, and promotion, the news media not only reported on the Tea Party, but also acted as its political strategist and brand consultant. Moreover, the
conservative press acted more as a political party than a news medium, deliberately promoting the Tea Party, and aiding in organizing, headlining, and galvanizing a conservative political base around specific Tea Party candidates, values, and events. In a media environment in which everyone has the
opportunity to tune out, tune in, and speak back, The Branding of Right-Wing Activism ultimately shows that distinctions between citizens, journalists, activists, politicians, celebrities, and consumers are more symbolic than concrete.

The Branding of Right-Wing Activism: The News Media and the Tea Party, Costley White Khadijah