David B. Higginbottom, Petitioner, V. W. Michael Blumenthal, Secretary of the Treasury. U.S. Supreme Court Transcript of Record with Supporting Pleadi, Higginbottom David B., McCree Wade H.

Автор: Higginbottom Patricia, Gordon Valerie
Название: Marketing for Special and Academic Libraries: A Planning and Best Practices Sourcebook
ISBN: 1442262702 ISBN-13(EAN): 9781442262706
Издательство: Rowman & Littlefield Publishers
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Цена: 57730.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Here s an easy-to-follow, practical, easily-implementable, 21st-Century marketing book for academic and special libraries. Written by two practicing librarians who are passionate about communicating with users, the book provides both the inspiration and drive to market your library and practical tips and suggestions on how to do that effectively. Topics covered include: .The process of planning a marketing campaign and how some time spent on planning at the outset can help keep you focused and help you determine your level of success. .The importance of using brands and brand identity to help you establish your library s brand and market that aggressively to your users and potential users. Brand consistency is stressed here. .Marketing tools: oDigital publications, oSocial media, oVisual and print marketing materials, oPersonal interactions oEvents you can use throughout the year. For each topic, we will talk about best practices, what works, what often doesn t, and we share best concise case studies from all types of academic and special libraries."

Автор: G Higginbottom
Название: Getting a Place at University
ISBN: 1857032632 ISBN-13(EAN): 9781857032635
Издательство: Неизвестно
Цена: 8060.00 T
Наличие на складе: Невозможна поставка.
Описание: Written to provide a one-stop book for those applying for a place in higher education, this volume should be equally useful to parents and professional advisers whose role it is to support aspiring students. The book offers an abundance of practical advice on how to avoid the commonly-made errors and make the most of your chances of success in the race for a place at university. The reader is guided step-by-step through each stage of the application procedure to make sure he or she is well prepared in ample time. The book provides checklists and activities, and questions and answers illustrate common confusions and misunderstandings.