Rewriting the marketing hill and, 

Автор: Cravens David
Название: Strategic Marketing, 10 ed.
ISBN: 0071326235 ISBN-13(EAN): 9780071326230
Издательство: McGraw-Hill
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Цена: 0.00 T
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Описание: Designed around the marketing strategy process with a clear emphasis on analysis, planning, and implementation, this text and casebook discusses the concepts and processes for gaining a competitive advantage in the marketplace.

Автор: Dalgic Tevflik
Название: Customer-oriented Marketing Strategy: Theory and Practice
ISBN: 1606495208 ISBN-13(EAN): 9781606495209
Издательство: McGraw-Hill
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Цена: 21680.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This pioneering two-volume biography (1862) explores the genius of the groundbreaking Romantic landscape and historical painter and printmaker J. M. W. Turner (1775-1851). In Volume 1, the author Walter Thornbury (1828-76) traces Turner`s `art life` from cockney prodigy to Royal Academician. Volume 2 illuminates Turner`s work and character, examining his relationships in the art world.

Автор: Dwyer
Название: Business Marketing
ISBN: 0073529907 ISBN-13(EAN): 9780073529905
Издательство: McGraw-Hill
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Цена: 124690.00 T
Наличие на складе: Поставка под заказ.
Описание: "Business Marketing, 4e" is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hands-on approach to show students how to make profitable and quality business marketing decisions. This well known text introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management.

Автор: Levinson Jay, Levinson Jeannie
Название: Startup Guide to Guerrilla Marketing: A Simple Battle Plan for First-Time Marketers
ISBN: 1599181533 ISBN-13(EAN): 9781599181530
Издательство: McGraw-Hill
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Цена: 17150.00 T
Наличие на складе: Поставка под заказ.
Описание: How to get started with Guerrilla Marketing. This title enables readers to adopt the mindset of a guerrilla marketer in order to achieve better business results, at less cost, faster. It reveals dozens of low-cost strategies for getting new customers using time, energy and imagination.

Автор: Cravens
Название: Strategic marketing
ISBN: 0071244328 ISBN-13(EAN): 9780071244329
Издательство: McGraw-Hill
Цена: 36590.00 T
Наличие на складе: Невозможна поставка.
Описание: "Strategic Marketing, 8/e" by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many components of a market-driven strategy, including technology, customer service, customer relationships, pricing, and the global economy. The text provides a strategic perspective and extends beyond the traditional focus on managing the marketing mix. The cases demonstrate how real companies build and implement effective strategies. Author David Cravens is well known in the marketing discipline and was the recipient of the Academy of Marketing Science's Outstanding Marketing Educator Award. Co-author Nigel Piercy, has a particular research interest in market-led strategic change and sales management, for which he has attracted academic and practitioner acclaim in the UK and USA.

Название: Marketing
ISBN: 0071285466 ISBN-13(EAN): 9780071285469
Издательство: McGraw-Hill
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Цена: 51470.00 T
Наличие на складе: Поставка под заказ.

Автор: Ries
Название: Marketing Warfare
ISBN: 0070527261 ISBN-13(EAN): 9780070527263
Издательство: McGraw-Hill
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Цена: 0.00 T
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Описание: You`ve got your hands on one of the greatest marketing manuals ever written--the classic that defines the strategies, plans, and campaigns of today`s marketing battlefield.