Автор: Moreau A. Scott, Campbell Evvy Hay, Greener Susan Название: Effective Intercultural Communication: A Christian Perspective ISBN: 0801026636 ISBN-13(EAN): 9780801026638 Издательство: Неизвестно Рейтинг: Цена: 40230.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This addition to a highly acclaimed series helps readers communicate effectively across cultural boundaries.
Public relations - PR - is a vital part of any author's marketing toolkit. Not just because it is free, it's extremely powerful and quite under-used. Yet it isn't difficult.
PR is about being available, being friendly, and having information to send to people who ask for it. Those people could be reporters, bloggers, reviewers, or anyone who may be interested in your book, your message, and your author brand.
How PR Can Help You
You could get started on a PR campaign right now. All you need to do is write a press release and send it out online via a free online press release distribution service.
Press releases are one of the most important tools of PR. Lots of authors struggle with this but it is a learned skill that you can easily pick up. You could even send out duff press releases and still get good backlinks and SEO for your site and social proof for yourself. Not that you'll have to, after reading this book!
It's all about social proof. You need to make sure that you're everywhere, should reporters decide to come looking for you. Your frequent sending of press releases and posting on social media should make that much, much more likely. Establishing yourself as an expert will also help that, too.
Use the tips and techniques in this book to build your own personal database of reporters and other contacts, improve your social media skills (so you don't waste time but do reach the right people), and make sure that your author brand and reputation - both online and off - are the best they can be.
This book will show you:
What PR is - and what it isn't.
How to find great lists of reporters using a little-known method.
How to find the 'story' or hook in your book to turn it into a great press release.
The best free press release distribution services.
The PR possibilities of your website.
How to set up a 'press room' on your website.
The PR possibilities of social media.
What to do next time you publish a book, for maximum PR exposure. and lots more.
This book could be the missing part of your marketing plan.
Автор: Scott Campbell, Paul W. Bruno Название: The Science, Politics, and Ontology of Life-Philosophy ISBN: 1472591585 ISBN-13(EAN): 9781472591586 Издательство: Bloomsbury Academic Рейтинг: Цена: 40120.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Life-philosophy, central to 19th-century philosophical thought, is concerned with the meaning, value and purpose of life. This much-needed study returns to the central philosophical questions of Lebensphilosophie and reveals the ascendency of ‘life’ in contemporary philosophical thinking. Scholars from the disciplines of political theory, aesthetics, bioethics and ontology examine how the notion of life has made its way into contemporary philosophical discussions. They explore three main themes: the shift toward biological and technological views of life; the political implications of our conceptions of life; and the re-emergence of the idea of life in recent philosophical discussions about, for example, care of the self, scepticism, tragedy, desire, the emotions, and history. Anticipating new directions of philosophical thinking, this study restores a vital school of thought to crucial considerations about the dangers of contemporary politics and the threat of new technologies.
Автор: Scott Campbell, Paul W. Bruno Название: The Science, Politics, and Ontology of Life-Philosophy ISBN: 1441123539 ISBN-13(EAN): 9781441123534 Издательство: Bloomsbury Academic Рейтинг: Цена: 137280.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Lebensphilosophie, central to nineteenth-century philosophical thought, is concerned with the meaning, value and purpose of life. In this much-needed study, historical lebensphilosophie is returned to the core of philosophical investigations and revealed in the contemporary ascendency of 'life' in philosophical thinking.
Scholars from aesthetics, bioethics and ontology examine how the notion of life has made its way into contemporary philosophical discussions. They identify three main themes: the shift toward biological and technological views of life, altering Dilthey and Nietzsche's emphasis on historical life over biological life; the relationship between biopolitics and political liberalism and the re-emergence of the idea of life - so important for the traditional life-philosophers - in recent discussions about care of the self, existential gratitude skepticism and the emotions.
Anticipating new directions of philosophical thinking, this study restores a vital school of thought to crucial discussions about the dangers of contemporary politics and the threat of new technologies.
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