| Автор: Olson Jorge, Lopez Carlos
Название: Build Your Beverage Empire
ISBN: 1945196092 ISBN-13(EAN): 9781945196096
Издательство: Неизвестно
Цена: 19590.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Are You Ready to Disrupt the Beverage Industry? This is the new and improved edition of the beverage industry book "Build Your Beverage Empire" that became a standard for new and veteran beverage executives. This second edition is completely changed and contains never shown before marketing techniques to reach consumers, wholesalers, distributors and retailers that you can use to completely disrupt the beverage industry.Tackle the most common beverage industry topics: * Beverage Development* Beverage Marketing* Beverage Distribution* Beverage Formulation* Beverage Packaging* Beverage Sales* Beverage DistributionThe second edition of the book is still aimed at new beverage industry entrepreneurs, however it also incorporates new and innovative branding and beverage marketing strategies that even the most veteran beverage executives will appreciate.The book is divided into three major parts. * Part One goes over the beverage industry and gives you the CEO overview so you can quickly cut your learning curve. * Part Two is a step-by-step guide on beverage development* Part Three is dedicated to beverage marketing, sales and distribution The book focuses on development and growth of beverage companies. You'll discover all the standards companies like Coca-Cola, Budweiser, Red-Bull and other companies follow for their beverage sales and distribution as well as new never seen strategies that allow the new beverage comer to compete in the marketplace filled with Fortune companies. Some of the strategies you'll learn from the book are: * Beverage development on a bootstrap budget* The "real cost" of beverage development and production* The top mistakes made by new beverage entrepreneurs that cost them over $200,000 - and how to avoid them* Don't compete with the big boys on their turf. How to disrupt the beverage industry with new beverage marketing strategies.* Why beverage distributors will not return your call and how to grow without themAuthors are Jorge S. Olson and Carlos Lopez. Beverage Industry experts and serial entrepreneurs that have developed more than 1,000 consumer packaged goods and worked in over 100 beverage projects.
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