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How to Make Your Advertising Make Money, Caples John


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Цена: 18380.00T
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Автор: Caples John
Название:  How to Make Your Advertising Make Money
ISBN: 9781607964612
Издательство: WWW.Snowballpublishing.com
Классификация:
ISBN-10: 1607964619
Обложка/Формат: Paperback
Страницы: 386
Вес: 0.51 кг.
Дата издания: 12.06.2012
Язык: English
Размер: 228 x 146 x 21
Поставляется из: США
Описание: How to Make Your Advertising Make Money by John Caples

In this remarkable reference, John Caples, a man who has won countless awards and made millions of dollars for some of the largest companies in the United States, draws upon more than 50 years of experience to show you how to write advertising copy that sells anything and everything... write headlines that command instant attention...save thousands of dollars in expenses each year...and much more.

Containing hundreds of true stories, checklists, and guidelines, this sourcebook is for every copywriter, creative director, and business executive who wants to learn how to write copy that sells-from the master who most say did it better than anyone. Youll get:

1. Secrets of Successful Advertising 2. Twelve Ways to Find Advertising Ideas 3. Three Famous Case Histories 4. How to Get Ideas from Brainstorming 5. 303 Words and Phrases that Sell 6. How to Write Sentences that Sell 7. Sales Appeals that Last Forever 8. How to Write Headlines that Make Money 9. How to Use Stories to Sell Products 10. Tips on Copywriting 11. How Editorial Style Ads Can Bring Increased Sales 12. How to Write Sales Letters that Make Money 13. How Direct Response Can Help Advertisers Make Money 14. Ways to Improve Your Copy 15. How to Write Radio Commercials that Get Action 16. How to Apply Mail Order Know-How in Writing TV Commercials 17. Summing Up My Success Secrets I Have Learned in 50 Years

Meet the Author

John Caples was Vice President of BBDO, Inc. when he retired after 40 years of service with the nations third largest advertising agency. The creator of such classic ads as They Laughed When I Sat Down at the Piano and They Grinned When the Waiter Spoke to Me in French, and a member of the Copywriterss Halls of Fame, Mr. Caples built a nationwide reputation for his research and scientific methods of testing advertising effectiveness.


Housing in Harlem: Jonathan Rose, Sara Caples, Everado Jefferson

Автор: Rappaport Nina, Kim Jenny
Название: Housing in Harlem: Jonathan Rose, Sara Caples, Everado Jefferson
ISBN: 1945150823 ISBN-13(EAN): 9781945150821
Издательство: Неизвестно
Цена: 32190.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The task for this studio was to design a new mixed-use building across from the Apollo Theatre on 125th Street in Harlem. The developer Jonathan Rose, with New York-based architects Sara Caples and Everardo Jefferson challenged their Yale students to design a sustainable mixed-use residential and cultural building, with housing for retired jazz musicians, restaurants, and media spaces, on the last city- owned parcel.
The studio questioned issues of cultural representation versus the mutability of the site's ethnic anchorings. It requires the designer to consider each space from the user's perspective. And it demands high standards of sustainable design, headed towards net zero, that support a more satisfying occupant experience, with maximal use of controlled daylight and natural ventilation.
The book features interviews with those on the studio juries including Robert A. M. Stern, Alexander Garvin, and Vincent Chang.

Making ads pay

Автор: Caples, John
Название: Making ads pay
ISBN: 1607965666 ISBN-13(EAN): 9781607965664
Издательство: Неизвестно
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Цена: 13790.00 T
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Theory and Practice of Piano Tuning

Автор: Capleton Brian
Название: Theory and Practice of Piano Tuning
ISBN: 0957362277 ISBN-13(EAN): 9780957362277
Издательство: Неизвестно
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Цена: 78630.00 T
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Описание: This book is a simple guide for anyone who wants to learn about the Agile concept and the Scrum framework by:¢ understanding the reasons behind various approaches instead of just going through do`s and don`ts and cliches, and¢ understanding the diversity and range of ideas in this domain rather than just the latest fashion.There are three types of content in this book:1. Fundamental concepts: The first and the last chapters are about the meaning and dynamics of Agile projects. They build a solid foundation that helps you learn the details on the one hand, and on the other hand, find your own way in projects.2. Frameworks: The Scrum chapter goes through all the details of this most popular framework because anyone involved in Agile projects these days needs to be familiar with it. Another necessity is Kanban, which is explored in its own chapter.3. Practices: There are chapters about Crystal, eXtreme Programming, and DSDM(R), which all use these methods to explore the most common Agile practices and techniques.


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