Автор: Ries Al, Ries Laura Название: The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand ISBN: 0060007737 ISBN-13(EAN): 9780060007737 Издательство: HarperCollins USA Рейтинг: Цена: 13230.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Two marketing experts present a comprehensive guide to building a product into a recognized and respected brand and share their radical strategies for marketing effectively on the Internet, urging readers to mix the old with the new when making a marketing plan, in a volume that contains The 22 Immu
Автор: McKee Steve Название: Power Branding: Leveraging the Success of the World`s Best Brands ISBN: 1137278846 ISBN-13(EAN): 9781137278845 Издательство: Macmillan USA/Holtzbrink(MPS) Рейтинг: Цена: 24510.00 T Наличие на складе: Ожидается поступление. Описание: Ignoring conventional marketing wisdom has enabled many startups to develop into international corporations. Drawing on case studies from iconic brands Coca-Cola, General Motors and Google, amongst others, this book shows how counter-intuitive strategies used by the biggest brands can also best serve small and mid-sized companies.
Автор: Schaefer Wolfgang, Kuehlwein J. P. Название: Brand Myths: The Secrets of Prestige Branding ISBN: 0749470038 ISBN-13(EAN): 9780749470036 Издательство: Неизвестно Рейтинг: Цена: 52100.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Examine the successful developments and promotion of prestige brands in the luxury industry, gaining insight into not just into how they`re sold, but how consumers respond to them.
Автор: Minsky Laurence, Fahey Colleen Название: Audio Branding: Using Sound to Build Your Brand ISBN: 0749478578 ISBN-13(EAN): 9780749478575 Издательство: Неизвестно Рейтинг: Цена: 46450.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Create an audio language to support your brand identity with a step-by-step guide backed by real life insights and cutting-edge research.
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