Dissection of a Spermaceti Whale and Three Other Cetaceans (Dissection of a Spermaceti Whale and Three Other Cetaceans (1845) 1845), Jackson John Barnard Swett

Автор: Marden Orison Swett
Название: Self-Discovery or Why Remain a Dwarf?
ISBN: 1161382437 ISBN-13(EAN): 9781161382433
Издательство: Неизвестно
Цена: 44080.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.

Автор: Marden Orison Swett
Название: Training for Efficiency
ISBN: 1162600705 ISBN-13(EAN): 9781162600703
Издательство: Неизвестно
Цена: 44080.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.

Автор: Swett Pamela E
Название: Selling Under the Swastika
ISBN: 0804773556 ISBN-13(EAN): 9780804773553
Издательство: Wiley EDC
Рейтинг:
Цена: 70930.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

Selling under the Swastika is the first in-depth study of commercial advertising in the Third Reich. While scholars have focused extensively on the political propaganda that infused daily life in Nazi Germany, they have paid little attention to the role played by commercial ads and sales culture in legitimizing and stabilizing the regime. Historian Pamela Swett explores the extent of the transformation of the German ads industry from the internationally infused republican era that preceded 1933 through the relative calm of the mid-1930s and into the war years. She argues that advertisements helped to normalize the concept of a "racial community," and that individual consumption played a larger role in the Nazi worldview than is often assumed. Furthermore, Selling under the Swastika demonstrates that commercial actors at all levels, from traveling sales representatives to company executives and ad designers, enjoyed relative independence as they sought to enhance their professional status and boost profits through the manipulation of National Socialist messages.