Taylor Jim, Kraus Stephen, Harrison Doug Selling to the New Elite: Discover the Secret to Winning Over Your Wealthiest Prospects 9780814434772

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Автор: Taylor Jim, Kraus Stephen, Harrison Doug
Название: Selling to the New Elite: Discover the Secret to Winning Over Your Wealthiest Prospects
ISBN: 9780814434772
Издательство: McGraw-Hill
Классификация:

Торговля и маркетинг

Исследование рынка

ISBN-10: 0814434770
Обложка/Формат: Paperback
Страницы: 272
Вес: 0.40 кг.
Дата издания: 09.02.2011
Язык: English
Размер: 153 x 227 x 20
Поставляется из: Англии
Описание: Based on unprecedented research, The New Elite took a behind-the-scenes look at Americas most powerful and influential class--what motivates them, how they think, where they shop, and how they really spend their money. In this practical and fascinating follow-up, the authors reveal how salespeople and marketers can hone in on this wealthy class, pique their interest, and convert them into loyal customers. Presenting the best practices behind hundreds of mutually satisfying interactions between salespeople and buyers--based on studies of elite companies such as Lexus, Chanel, Neiman Marcus, Four Seasons, Cartier, and Louis Vuitton--Selling to the New Elite reveals what the truly rich want from brands, what they expect from the marketplace, and how the Great Recession has reshaped their purchasing patterns. Loaded with insight and indispensable techniques, this one-of-a-kind guide shows readers everywhere how they can win over the wealthiest customers...and become rich themselves.

Selling to the New Elite: Discover the Secret to Winning Over Your Wealthiest Prospects, Taylor Jim, Kraus Stephen, Harrison Doug