As the role of sport in society becomes ever more prominent and as sports organisations become increasingly influential members of the global community, so it has become more important than ever for sport to consider its wider social responsibilities.
The Routledge Handbook of Sport and Corporate Social Responsibility is the first book to offer a comprehensive survey of theories and concepts of CSR as applied to sport, and the social, ethical and environmental aspects of sport business and management. It offers an overview of perspectives and approaches to CSR in sport, examines the unique features of the sport industry in relation to CSR, explores the tools, models, common pitfalls and examples of best practice on which managers can draw, and discusses how CSR and corporate citizenship can be integrated into the sport management curriculum.
The book covers every key issue and functional area, including implementation, strategic benefits, communication and corporate image, stakeholder engagement, and the measurement and evaluation of CSR policies and practices, and includes detailed international case studies, from the NBA and the Olympic Games to Japanese soccer. The Routledge Handbook of Sport and Corporate Social Responsibility is important reading for any student, researcher, manager or policy maker with an interest in sport business, management, ethics or development.
Автор: Billings Andrew Название: Routledge Handbook of Sport and New Media ISBN: 1138694797 ISBN-13(EAN): 9781138694798 Издательство: Taylor&Francis Рейтинг: Цена: 71450.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
New media technologies have become a central part of the sports media landscape. Sports fans use new media to watch games, discuss sports transactions, form fan-based communities, and secure minutiae about their favorite players and teams. Never before have fans known so much about athletes, whether that happens via Twitter feeds, fan sites, or blogs, and never before have the lines between producer, consumer, enactor, fan and athlete been more blurred. The Internet has made virtually everything available for sports media consumption; it has also made understanding sports media substantially more complex.
The Routledge Handbook of Sport and New Media is the most comprehensive and in-depth study of the impact of new media in sport ever to be published. Adopting a broad, interdisciplinary approach, the book explores new media in sport as a cultural, social, commercial, economic, and technological phenomenon, examining the profound impact of digital technologies on the way that sport is produced, consumed and understood. There is no aspect of social life or commercial activity in general that is not being radically influenced by the rise of new media forms, and by offering a "state of the field" survey of work in this area, the Routledge Handbook of Sport and New Media is important reading for any advanced student, researcher or practitioner with an interest in sports studies, media studies or communication studies.
Автор: Nancy Lough, Andrea N. Geurin Название: Routledge Handbook of the Business of Women`s Sport ISBN: 113857161X ISBN-13(EAN): 9781138571617 Издательство: Taylor&Francis Рейтинг: Цена: 224570.00 T Наличие на складе: Невозможна поставка. Описание: Combining knowledge from sport management, marketing, media, leadership, governance, and consumer behavior in innovative ways, this book goes further than any other in surveying current theory and research on the business of women`s sport around the world.
Название: Routledge handbook of festivals ISBN: 1138735817 ISBN-13(EAN): 9781138735811 Издательство: Taylor&Francis Рейтинг: Цена: 224570.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This handbook offers a comprehensive evaluation of the most current research, debates, and controversies surrounding festivals. It is divided into nine sections that cover a wide range of theories, concepts and contexts, such as sustainability, festival marketing and management, the strategic use of festivals and their future.
Автор: Harry Hiller Название: Host Cities and the Olympics: An Interactionist Approach (Routledge Research in Sport, Culture and Society) ISBN: 0415522412 ISBN-13(EAN): 9780415522410 Издательство: Taylor&Francis Рейтинг: Цена: 153120.00 T Наличие на складе: Невозможна поставка. Описание: Rather than interpreting the Olympics as primarily a sporting event of international or national significance, this book understands the Games as a civic project for the host city that serves as a catalyst for a variety of urban interests over a period of many years from the bidding phase through the event itself. Traditional Olympic studies have tended to examine the Games from an outsider's perspective or as something experienced through the print media or television. In contrast, the focus presented here is on the dynamics within the host city understood as a community of interacting individuals who encounter the Games in a variety of ways through support, opposition, or even indifference but who have a profound influence on the outcome of the Games as actors and players in the Olympics as a drama. Adopting a symbolic interactionist approach, the book offers a new interpretive model through which to understand the Olympic Games by exploring the relationship between the Games and residents of the host city. Key analytical concepts such as framing, dramaturgy, the public realm, and the symbolic field are introduced and illustrated through empirical research from the Vancouver 2010 Winter Games, and it is shown how social media and shifts in public opinion reflected interaction effects within the city. By filling a clear lacuna in the Olympic Studies canon, this book is important reading for anybody with an interest in the sociology of sport, urban studies, event studies or urban sociology.
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