Hasbrouck, Jay Ethnographic thinking 9781629581194

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Автор: Hasbrouck, Jay
Название: Ethnographic thinking
Перевод названия: Джей Хазбрук: Этнографическое мышление
ISBN: 9781629581194
Издательство: Taylor&Francis
Классификация:

Социальная и культурная антропология, этнография

ISBN-10: 1629581194
Обложка/Формат: Paperback
Страницы: 140
Вес: 0.23 кг.
Дата издания: 28.11.2017
Серия: Anthropology & business
Язык: English
Размер: 157 x 232 x 12
Читательская аудитория: Tertiary education (us: college)
Ключевые слова: Anthropology, SOCIAL SCIENCE / Anthropology / General
Подзаголовок: From method to mindset
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Поставляется из: Европейский союз
Описание: This book argues that ‘ethnographic thinking’—the thought processes and patterns ethnographers develop through their practice—offers companies and organizations the cultural insights they need to develop fully-informed strategies. Using real world examples, Hasbrouck demonstrates how shifting the value of ethnography from simply identifying consumer needs to driving a more holistic understanding of a company or organization can help it benefit from a deeper understanding of the dynamic and interactive cultural contexts of its offerings. In doing so, he argues that such an approach can also enhance the strategic value of their work by helping them increase appreciation for openness and exploration, hone interpretive skills, and cultivate holistic thinking, in order to broaden perspectives, challenge assumptions, and cross-pollinate ideas between differing viewpoints.Ethnographic Thinking is key reading for managers and strategists specifically wishing to tap-into the potential that ethnography offers, as well as those searching more broadly for new ways to innovate practice. It is essential reading for students of applied ethnography, and recommended for scholars too.

Ethnographic thinking, Hasbrouck, Jay