Parrott, Roxanne The Oxford Encyclopedia of Health and Risk Message Design and Processing 9780190455378

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Автор: Parrott, Roxanne
Название: The Oxford Encyclopedia of Health and Risk Message Design and Processing
ISBN: 9780190455378
Издательство: Oxford Academ
Классификация:

Теория комуникаций

Социология

ISBN-10: 0190455373
Обложка/Формат: Hardcover
Страницы: 2496
Вес: 6.45 кг.
Дата издания: 22.02.2018
Язык: English
Размер: 273 x 199 x 184
Основная тема: Communication Studies
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: Англии
Описание: The Oxford Encyclopedia of Health and Risk Message Design and Processing has been compiled as an up-to-date and comprehensive theoretically guided work in health and risk communication. Research and practice dedicated to communicating about health and risk to lay audiences grows exponentially
with the availability of scientific knowledge on the subject. This work seeks to ensure that what is communicated is not only scientifically accurate but also avoids any partial information or overemphasis of particular features that result in beliefs or actions that may result in personal or
societal harms. With the body of knowledge associated with health and risk communication collected in a credible and accessible resource, such outcomes appear to be less likely to occur is a collaboration of the leading scholars in the field.

Comprising 134 extensive articles, The Oxford Encyclopedia of Health and Risk Message Design and Processing examines, among others:

-message exposure and reach
-message recipient sociodemographics
-normative and integrated approaches
-cognitive- and affect-based motivational processes
-social determinants of health and risk

More than 150 scholars from around the globe examined the overarching topic from the lens of multiple disciplines and eras of thought. The perspectives represented range from disciplinary to interdisciplinary to transdisciplinary in illuminating decades of knowledge. Authors do not shy away from
critiques of past strategic message design efforts in explaining the roles of individual characteristics linked to outcomes. Nor do contributors avoid controversial discussions related to the substantial evidence that demonstrates roles for personal relationships, social networks, and societal
practices and policies on individual decision-making aligned with health and risk. Novel insights emerge from systematic case studies used to illustrate some of these principles in practice, while gaps in existing research generate recommendations for future programs of study and practice.

Дополнительное описание: I. Uncertainty and uses of evidence; Ethical Issues and Considerations in Health and Risk Message Design; Scientific Uncertainty in Health and Risk Messaging; Health and Risk Policymaking, the Precautionary Principle, and Policy Advocacy; Public Relations

The Oxford Encyclopedia of Health and Risk Message Design and Processing, Parrott, Roxanne