Online Channel Integration, Jochen Binder

Название: Myanmar`s integration with the world
ISBN: 981105133X ISBN-13(EAN): 9789811051333
Издательство: Springer
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Цена: 121110.00 T
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Описание: Different chapters of the book explore the implication of democratic transition of Myanmar, the progress of Myanmar`s industry and infrastructure, its international linkages and feasible options for integrating more in regional economic groups and also analyses how far Myanmar could exploit the global value chain.

Автор: Sebastian Vaduva
Название: Between Globalization and Integration
ISBN: 3319270087 ISBN-13(EAN): 9783319270081
Издательство: Springer
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Цена: 46570.00 T
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Описание: This volume focuses on the integration and globalization of Romania, a prominent emerging market in South-Eastern Europe and one of the major players in the securitization of the Black Sea and the Eastern European border, as both a part of NATO since 2004 and a fully integrated EU Member State since 2007.

Автор: J?rg Sesselmann
Название: Empowering Brands with Customer Integration
ISBN: 3658116382 ISBN-13(EAN): 9783658116385
Издательство: Springer
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Цена: 52240.00 T
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Описание: Jorg Sesselmann presents the first comprehensive guide to customer integration from a branding perspective. The author establishes a classification of the vast landscape of co-creation, co-design, co-production, interactive value creation and mass customization and evaluates benefits and success factors for brands.

Автор: Shareef
Название: Mobile Marketing Channel
ISBN: 3319312855 ISBN-13(EAN): 9783319312859
Издательство: Springer
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Цена: 46570.00 T
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Описание: This book attempts to address, explore, and conceptualize the epistemological paradigms of SMS as an alternative marketing channel or in combination with other existing traditional channels. It promotes a multichannel strategy in the light of synthesized marketing distribution, consumer behavior, and information and communication technology (ICT)-related behavioral theory to develop, establish, and launch a guiding theory and practice for this emerging area. Usage of mobile phones and hand-held wireless devices is growing and diffusing so quickly that 21st century marketing managers find a great potential for this wireless channel to be the most effective media for maintaining a consumer relationship that provides the highest quality service. The emergence of SMS-based direct marketing as a distinct channel or embedded with other channels is characterized by several issues, challenges, barriers, and limitations. This book examines and postulates the following interrelated issues related to wireless marketing (particularly the SMS-based marketing channel): (i) Consumer behavior for mobile phone SMS – perception, exposure, and attention; (ii) Consumer attitudes toward SMS-based marketing channels; (iii) The scope of SMS to meet consumer service output demands from an online channel; (iv) Consumer selection criteria for mobile phone SMS channel structure; (v) Mobile channel structure as an efficient and effective consumer interaction mode; and (vi) Consumer multichannel behavior. It is important to use the SMS-based mobile channel as a radical tool of interactive marketing and seamless service marketing, as there is the opportunity to maximize, until now, unutilized benefits of this efficient and popular direct marketing channel.

Автор: Blakeman Rich
Название: The Hybrid Sales Channel: How to Ignite Growth by Bridging the Gap Between Direct and Indirect Sales
ISBN: 0071845321 ISBN-13(EAN): 9780071845328
Издательство: McGraw-Hill
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Цена: 41170.00 T
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Описание: Shows how to merge two methodologies to ignite new growth; drive more sales, better sales, and faster sales; speak to your core customer using the MHI Global Sales System (trade mark); remove competition and confusion between routes to market; prepare for territory level execution and larger market coverage; improve company alignment; and more.

Автор: Patrick Dahmen
Название: Multi-Channel Strategies for Retail Financial Services
ISBN: 382448191X ISBN-13(EAN): 9783824481910
Издательство: Springer
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Цена: 83850.00 T
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Описание: VII Foreword The retail financial services industry, especially the insurance industry, is undergoing fundamental changes. Prior to and in the aftermath of the deregulation of the insurance industry at the beginning of the 1990's, insurers have continued to focus more on stability and security rather than on efficiency and profitability. The capital market crisis, the deregulation, the gradual break-up of the traditionally integrated value chain coupled with the emergence of new players in the market as well technological advancements have all led to a fundamental shake-up of the financial services industry. Nevertheless, the cultural consequences of the regulated period are still visible today: in some insurance companies changes in the distribution of financial services can seldom be implemented without the acceptance of its tied agent channel, although experience from neighbouring industries, for example retail banking, clearly illustrates the necessity to align the distribution system with new trends in consumer behaviour, i. e., with the general wish for more convenient shopping opportunities anywhere, anytime and in any way. Financial services are characterised by a high degree of interactivity with the customer during the entire process of service delivery, while information asymmetries arise as a result of the dominance of credence and experience qualities. The product "financial services" therefore goes far beyond its core product, e. g. risk protection; it covers all other elements of the customer relationship process.

Автор: Tobias Kollmann; Matthias H?sel
Название: Cross-Channel Cooperation
ISBN: 3835002384 ISBN-13(EAN): 9783835002388
Издательство: Springer
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Цена: 71730.00 T
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Описание: Tobias Kollmann and Matthias H sel explore the manifold possibilities of cross-channel cooperation and present the first systematic investigation and classification of cooperation strategies between partners equipped with online and offline business models. They provide a conceptual framework to understand the subject and examine the practical implications for the implementation of their new concept.

Автор: Gerrit Heinemann; Christoph Schwarzl
Название: New Online Retailing
ISBN: 3834946524 ISBN-13(EAN): 9783834946522
Издательство: Springer
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Цена: 55890.00 T
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Описание: All estimates indicate that the Internet boom will continue in the coming years and that brick and mortar retailers in particular can profit from this boom. Ten years ago, scholars and practitioners assumed only certain types of products, such as books or software, would sell well. The development of online retail has taught us something very different, however: Every product category can be sold online, and the more unwieldy the products and the more consultation support they require, the more suc cessful they are on the Web. The need for current information about online retail is quite high. Yet the number of actual resources providing information about these new Web developments is limited, and many sources are out of date, given the dynamic nature of the Internet. The German edition of this work resonated equally well with both scholars and practi tioners. In the following English edition, the basic figures used have been updated and international best practice cases were added. Furthermore, in the second chapter, special consideration was given to the aspects of innovation and transformation. In conclusion, we would like to point out that it was of critical concern for us to pro vide a bridge between theory and practice with this book, and to make it available to an international readership. If we have failed to satisfy this requirement, we ask for leniency but also for your feedback. Monchengladbach Gerrit Heinemann Dusseldorf Christoph Schwarzl VII Table of Contents Foreword.............................................................................................................................VII Abbreviations.....................................................................................................................XV

Автор: Matthias Schu
Название: Online Growth Options for Retailers
ISBN: 3658182148 ISBN-13(EAN): 9783658182144
Издательство: Springer
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Цена: 83850.00 T
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Описание: Matthias Schu examines three main topics in his research: The intention of store-based retail and wholesale companies to open up an own online channel, factors determining the foreign market selection behavior of online retailers as well as factors affecting the speed in the internationalization process of online retailers.