Автор: Brooks Название: Introductory Econometrics for Finance ISBN: 1107661455 ISBN-13(EAN): 9781107661455 Издательство: Cambridge Academ Рейтинг: Цена: 52790.00 T Наличие на складе: Поставка под заказ. Описание: This bestselling and thoroughly classroom-tested textbook is a complete resource for finance students. A comprehensive and illustrated discussion of the most common empirical approaches in finance prepares students for using econometrics in practice, while detailed case studies help them understand how the techniques are used in relevant financial contexts. Worked examples from the latest version of the popular statistical software EViews guide students to implement their own models and interpret results. Learning outcomes, key concepts and end-of-chapter review questions (with full solutions online) highlight the main chapter takeaways and allow students to self-assess their understanding. Building on the successful data- and problem-driven approach of previous editions, this third edition has been updated with new data, extensive examples and additional introductory material on mathematics, making the book more accessible to students encountering econometrics for the first time. A companion website, with numerous student and instructor resources, completes the learning package.
Автор: Brealey Название: Principles of Corporate Finance 12 edition ISBN: 1259253333 ISBN-13(EAN): 9781259253331 Издательство: McGraw-Hill Рейтинг: Цена: 52630.00 T Наличие на складе: Невозможна поставка. Описание: Designed to help improve student performance, meaning that students are prepared for class and can successfully solve problems and analyse the results, this title provides opportunities for students to practice solving financial problems and apply what they`ve learned.
Автор: Wells, Alexander T. Young, Seth Название: Airport planning and management ISBN: 0071413014 ISBN-13(EAN): 9780071413015 Издательство: McGraw-Hill Рейтинг: Цена: 40030.00 T Наличие на складе: Поставка под заказ. Описание: A resource for understanding fundamentals, as well as developments in policy and practice in airport management. It covers planning and managing techniques, technologies, statistics, trends, and regulatory issues. It offers guidance on airport site selection, design, access, financing, law and regulation, security, and technological advances.
Автор: Ashford Norman, Coutu Pierre, Beasley John Название: Airport Operations 3/E ISBN: 0071775846 ISBN-13(EAN): 9780071775847 Издательство: McGraw-Hill Рейтинг: Цена: 48030.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This is a completely up-to-date sourcebook for techniques and practices used in the management and operation of medium- and large-sized airports.
Автор: Halpern Название: Airport Marketing ISBN: 0415529395 ISBN-13(EAN): 9780415529396 Издательство: Taylor&Francis Рейтинг: Цена: 45930.00 T Наличие на складе: Нет в наличии. Описание:
In recent years, the airport sector has moved from an industry characterised by public sector ownership and national requirements, into a new era of airport management which is beginning to be dominated by the private sector and international players. Airports are now complex enterprises that require a wide range of business competencies and skills to meet the needs of their users, just as with any other industry. Moreover, deregulation of air transport markets has made the airport sector much more competitive and given airports greater incentives to develop innovative, proactive and aggressive marketing strategies so that they can reap the benefits from these developments. New types of airline business model, such as low cost carriers, have emerged through deregulation, which in many cases require a completely different approach to be adopted by airport marketers and have encouraged a further deviation from past practice. The travelling public is also becoming more experienced and is generally placing greater demands on the airport operator to deliver a quality product at a time when more stringent controls, especially as regards security, have been introduced.
This accessible book fills an important need for an up-to-date, comprehensive and in-depth textbook that introduces students and practitioners to the principles and practice of airport marketing as well as the major changes and future marketing challenges facing the airport sector. It applies principles of marketing within the airport industry, and examines airport marketing and its environment, how to define and measure the market for airport services, airport marketing planning, and individual elements of the airport marketing mix (product, price, promotion and distribution). The book integrates key elements of marketing theory with airport marketing in practice. Each chapter contains extensive industry examples for different types of airports from around the world to build on the theoretical base of the subject and show real-life applications.
The dynamic nature of the airport industry requires students and practitioners to have a thorough, up-to-date and contemporary appreciation of airport marketing issues and challenges. This comprehensive, accessible textbook written by two airport marketing experts satisfies this need and is essential reading for air transport students and future managers.
Автор: Jeffrey Price Название: Practical Airport Operations, Safety, and Emergency Management ISBN: 0128005157 ISBN-13(EAN): 9780128005156 Издательство: Elsevier Science Рейтинг: Цена: 88690.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Practical Airport Operations, Safety, and Emergency Management: Protocols for Today and the Future focuses on the airport itself, not the aircraft, manufacturers, designers, or even the pilots. The book explores the safety of what's been called ‘the most expensive piece of pavement in any city’— the facility that operates, maintains, and ensures the safety of millions of air passengers every year. The book is organized into three helpful sections, each focusing on one of the sectors described in the title. Section One: Airport Safety, explores the airport environment, then delves into safety management systems. Section Two: Airport Operations, continues the conversation on safety management systems before outlining airside and landside operations in depth, while Section Three: Airport Emergency Management, is a careful, detailed exploration of the topic, ending with a chapter on the operational challenges airport operations managers can expect to face in the future. . Written by trusted experts in the field, users will find this book to be a vital resource that provides airport operations managers and students with the information, protocols, and strategies they need to meet the unique challenges associated with running an airport.
Автор: P. Freathy; F. O`Connell Название: European Airport Retailing: Growth Strategies for the New Millennium ISBN: 0333690842 ISBN-13(EAN): 9780333690840 Издательство: Springer Рейтинг: Цена: 139750.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: An examination of the contemporary and future developments in airport retailing from strategic and operational perspectives. Tax free and duty paid retailing are both discussed, and the authors consider topics such as retail marketing, location and design, supply chain relationships and human resources issues.
Автор: Graham Название: Managing Airports 4th Edition ISBN: 0415529417 ISBN-13(EAN): 9780415529419 Издательство: Taylor&Francis Рейтинг: Цена: 32650.00 T Наличие на складе: Нет в наличии. Описание: "Simultaneously published in the USA and Canada"--Title page verso.
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