The Effect of Advertising and Display, Robert East

Автор: Gary M. Erickson
Название: Dynamic Models of Advertising Competition
ISBN: 1461353602 ISBN-13(EAN): 9781461353607
Издательство: Springer
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Цена: 93160.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: I am gratified that there is sufficient interest in the subject matter so as to support the offering of a second edition of this monograph. A notable addition to the present edition are the new chapters, 6, 7, and 8, which offer analysis of three triopoly models.

Автор: Ingomar Kloss; M. Abe; R. Hugo-Burrows; D. Caumont
Название: Advertising Worldwide
ISBN: 3642632068 ISBN-13(EAN): 9783642632068
Издательство: Springer
Рейтинг:
Цена: 46570.00 T
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Описание: This book addresses the following questions: What are the social, cultural or religious particularities of advertising and advertising practices? Specialists from Australia, Belgium, Finland, France, Germany, India, Mexico, Russia, South Africa, Taiwan, and the USA provide comprehensive information on advertising conditions in their countries.

Автор: Ingomar Kloss
Название: More Advertising Worldwide
ISBN: 3642534708 ISBN-13(EAN): 9783642534706
Издательство: Springer
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Цена: 46570.00 T
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Описание: With contributions by numerous experts

Автор: M. Moskowitz
Название: Testimonial Advertising in the American Marketplace
ISBN: 1349379298 ISBN-13(EAN): 9781349379293
Издательство: Springer
Рейтинг:
Цена: 60550.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Introduction; M.Moskowitz & M.Schweitzer Testimonials in Silk: Juba and the Legitimization of American Blackface Minstrelsy in Britain; S.B.Johnson 'The Testifying Subject': Reliability in Nineteenth-Century Marketing, Science, and Law; M.Pettit 'After a season of war': Sharing Horticultural Success in the Reconstruction-Ear Landscape; M.Moskowitz 'The Ten Year Club': Artificial Limbs and Testimonials in the Early Twentieth Century; E.Slavishak 'The Mad Search for Beauty': Actresses, Cosmetics, and the Middle-Class Market; M.Schweitzer 'I am Kay and I Prefer Modern': Bridal Testimonials and the Rise of Consumer Rites, 1920s-1950s; V.Howard 'Dear Friend': Charles Atlas, American Masculinity, and the Bodybuilding Testimonial, 1894-1944; D.Padurano 'For Us, By Us': Hip Hop Fashion, Commodity Blackness and the Culture of Emulation; M.Rizzo

Автор: T. Sheffield
Название: The Religious Dimensions of Advertising
ISBN: 1349535451 ISBN-13(EAN): 9781349535453
Издательство: Springer
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Цена: 60550.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This groundbreaking work explores media scholar Sut Jhally`s thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions - analogous to Durkheim`s description of objects as totems.

Автор: Gerhard Aust
Название: Vertical Cooperative Advertising in Supply Chain Management
ISBN: 3319116258 ISBN-13(EAN): 9783319116259
Издательство: Springer
Рейтинг:
Цена: 74530.00 T
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Описание: In this book methods from Operations Research and Game Theory are used to determine companies` profit-maximizing strategies related to pricing and (cooperative) advertising.

Автор: Fletcher Winston
Название: Advertising: A Very Short Introduction
ISBN: 0199568928 ISBN-13(EAN): 9780199568925
Издательство: Oxford Academ
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Цена: 10550.00 T
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Описание: Advertising is riddled with myths and misunderstandings. It is believed to be both immensely powerful yet immensely wasteful, to increase economic prosperity and to be morally questionable. Neither its historic origins nor its modern operations are well understood. This Very Short Introduction will tell the truth about how advertising works.

Автор: Philip Hanson
Название: Advertising and Socialism
ISBN: 1349020389 ISBN-13(EAN): 9781349020386
Издательство: Springer
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Цена: 74530.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.

Автор: Gary M. Erickson
Название: Dynamic Models of Advertising Competition
ISBN: 0792391462 ISBN-13(EAN): 9780792391463
Издательство: Springer
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Цена: 121110.00 T
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Описание: Marketing strategies are rarely successful without adjustments over time, and marketing managers need constantly to monitor, and anticipate when possible, important changes in the marketing environment, so that they can adapt their marketing strategies to changing market conditions.

Автор: Gerhard Aust
Название: Vertical Cooperative Advertising in Supply Chain Management
ISBN: 3319384422 ISBN-13(EAN): 9783319384429
Издательство: Springer
Рейтинг:
Цена: 74530.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In this book methods from Operations Research and Game Theory are used to determine companies` profit-maximizing strategies related to pricing and (cooperative) advertising.

Автор: Peeter Verlegh; Hilde Voorveld; Martin Eisend
Название: Advances in Advertising Research (Vol. VI)
ISBN: 3658140828 ISBN-13(EAN): 9783658140823
Издательство: Springer
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Цена: 69870.00 T
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Описание: This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Advances in Advertising Research are published by the European Advertising Academy (EAA).

Автор: Morales
Название: Marketing without Advertising
ISBN: 1138212709 ISBN-13(EAN): 9781138212701
Издательство: Taylor&Francis
Рейтинг:
Цена: 57150.00 T
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Описание: How do Cubans have such a wide range of knowledge on national and international brands without being exposed to modern mass communication strategies? This book explores consumer knowledge about international brands as well as Cuban joint venture operations.