Автор: James B. Stiff and Paul A. Mongeau Название: Persuasive Communication ISBN: 1462526845 ISBN-13(EAN): 9781462526840 Издательство: Taylor&Francis Рейтинг: Цена: 36950.00 T Наличие на складе: Есть Описание: Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and campaigns.
Автор: Sant Tom Название: Persuasive Business Proposals: Writing to Win More Customers ISBN: 081441785X ISBN-13(EAN): 9780814417850 Издательство: McGraw-Hill Рейтинг: Цена: 14860.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Companies are still producing confusing, unpersuasive business proposals--few of which result in new clients or contracts. Learn how to craft a powerful proposal that increases your sales success.
Автор: Duarte Nancy Название: HBR Guide to Persuasive Presentations ISBN: 1422187101 ISBN-13(EAN): 9781422187104 Издательство: McGraw-Hill Рейтинг: Цена: 16010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
TAKE THE PAIN OUT OF PRESENTATIONS.
Terrified of speaking in front of a group? Or simply looking to polish your skills? No matter where you are on the spectrum, this guide will give you the confidence and the tools you need to get results.
Written by presentation expert Nancy Duarte, the HBR Guide to Persuasive Presentations will help you:
Win over tough crowds
Organize a coherent narrative
Create powerful messages and visuals
Connect with and engage your audience
Show people why your ideas matter to them
Strike the right tone, in any situation
Автор: May Название: Persuasive Business Presentations: Influencing Decision Makers To Take Action ISBN: 1606494686 ISBN-13(EAN): 9781606494684 Издательство: McGraw-Hill Рейтинг: Цена: 21680.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Effective managers advance their careers by identifying problems, developing solutions, and persuading decision makers to provide the support and resources necessary to make things happen. This book focuses on a specific presentation context: a problem-solution persuasive presentation to decision makers delivered in a conference room environment.
Автор: Harri Oinas-Kukkonen; Per Hasle; Marja Harjumaa; K Название: Persuasive Technology ISBN: 3540685006 ISBN-13(EAN): 9783540685005 Издательство: Springer Рейтинг: Цена: 65210.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Third International Conference PERSUASIVE 2008 Oulu Finland June 4-6 2008 Proceedings.
Автор: Garner Bryan Название: The Winning Brief: 100 Tips for Persuasive Briefing in Trial and Appellate Courts ISBN: 0199378355 ISBN-13(EAN): 9780199378357 Издательство: Oxford Academ Рейтинг: Цена: 45400.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This revised version of Bryan A. Garner`s modern classic explains the art of effective writing in 100 concise, practical, and easy-to-use sections. Covering everything from the rules for planning and organizing a brief to openers that can capture a judge`s attention from the first few words, these tips add up to the most compelling, orderly, and visually appealing brief that an advocate can present.
Автор: Yvonne de Kort; Wijnand IJsselsteijn; Cees Midden; Название: Persuasive Technology ISBN: 3540770054 ISBN-13(EAN): 9783540770053 Издательство: Springer Рейтинг: Цена: 65210.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Constitutes the refereed post-proceedings of the Second International Conference on Persuasive Technology for Human Well-Being, PERSUASIVE 2007, held in Palo Alto, CA, USA, in April 2007. This book presents 37 revised full papers that were reviewed and selected from numerous submissions for inclusion.
Автор: Young Richard Название: Persuasive Communication ISBN: 1138920371 ISBN-13(EAN): 9781138920378 Издательство: Taylor&Francis Рейтинг: Цена: 83690.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This updated and expanded edition of Persuasive Communication offers a comprehensive introduction to persuasion and real-world decision making. Drawing on empirical research from social psychology, neuroscience, business communication research, cognitive science, and behavioral economics, Young reveals the thought processes of many different audiences—from investors to CEOs—to help students better understand why audiences make the decisions they make and how to influence them. The book covers a broad range of communication techniques, richly illustrated with compelling examples, including resumes, speeches, and slide presentations, to help students recognize persuasive methods that do, and do not, work. A detailed analysis of the emotions and biases that go into decision making arms students with perceptive insights into human behavior and helps them apply this understanding with various decision-making aids. Students will learn how to impact potential employers, clients, and other audiences essential to their success. This book will prove fascinating to many, and especially useful for students of persuasion, rhetoric, and business communication.
Автор: Bogost, Ian Название: Persuasive games ISBN: 0262514885 ISBN-13(EAN): 9780262514880 Издательство: MIT Press Рейтинг: Цена: 33860.00 T Наличие на складе: Невозможна поставка. Описание:
An exploration of the way videogames mount arguments and make expressive statements about the world that analyzes their unique persuasive power in terms of their computational properties.
Videogames are an expressive medium, and a persuasive medium; they represent how real and imagined systems work, and they invite players to interact with those systems and form judgments about them. In this innovative analysis, Ian Bogost examines the way videogames mount arguments and influence players. Drawing on the 2,500-year history of rhetoric, the study of persuasive expression, Bogost analyzes rhetoric's unique function in software in general and videogames in particular. The field of media studies already analyzes visual rhetoric, the art of using imagery and visual representation persuasively. Bogost argues that videogames, thanks to their basic representational mode of procedurality (rule-based representations and interactions), open a new domain for persuasion; they realize a new form of rhetoric. Bogost calls this new form "procedural rhetoric," a type of rhetoric tied to the core affordances of computers: running processes and executing rule-based symbolic manipulation. He argues further that videogames have a unique persuasive power that goes beyond other forms of computational persuasion. Not only can videogames support existing social and cultural positions, but they can also disrupt and change these positions themselves, leading to potentially significant long-term social change. Bogost looks at three areas in which videogame persuasion has already taken form and shows considerable potential: politics, advertising, and learning.
Автор: Thomas Ploug; Per Hasle; Harri Oinas-Kukkonen Название: Persuasive Technology ISBN: 3642132251 ISBN-13(EAN): 9783642132254 Издательство: Springer Рейтинг: Цена: 65210.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Constitutes the proceedings of the 5th International Conference on Persuasive Technology, PERSUASIVE 2010, held in Copenhagen Denmark in June 2010. The 25 papers presented were carefully reviewed and selected from 80 submissions. This volume also includes the three keynote papers.
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