Franchising Globally, I. Alon

Автор: Blair
Название: The Economics of Franchising
ISBN: 0521775892 ISBN-13(EAN): 9780521775892
Издательство: Cambridge Academ
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Цена: 40120.00 T
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Описание: This 2005 book describes in much detail both how and why franchising works. It also analyses the economic tensions that contribute to conflict in the franchisor-franchisee relationship. The book includes a great deal of empirical evidence on franchising and its importance in various segments of the economy.

Автор: Alon
Название: Social Franchising
ISBN: 1137455829 ISBN-13(EAN): 9781137455826
Издательство: Springer
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Цена: 55890.00 T
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Описание: Social franchising represents a third generation form of franchising development, after trade-name and business-format franchising. At the intersection of social enterprise and micro finance literatures, this book reviews a variety of social franchising formats across a number of developing countries.

Автор: Ilan Alon
Название: Service Franchising
ISBN: 1441939288 ISBN-13(EAN): 9781441939289
Издательство: Springer
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Цена: 135090.00 T
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Описание: Franchising Development.- Why Do Companies Use Franchising?.- What are the Social and Economic Benefits and Costs of Global Franchising?.- What is the Economic Impact of Service Franchising Investment?.- Franchising Strategies and Types.- Does Franchising Provide Superior Financial Returns?.- How Do Franchisors Evaluate Foreign Markets?.- When is Master International Franchising a Preferred Mode of Entry?.- How Do International Franchisors Cluster?.- Franchising in Emerging Markets.- Franchising in Russia.- Franchising in the Philippines.- Conversion Franchising in Slovenia.- Cases in International Franchising.- Franchising with Kodak in China.- The Internationalization of Marks & Spencer.- Concluding Remarks.

Автор: Rosalind Beere
Название: The Role of Franchising on Industry Evolution
ISBN: 331949063X ISBN-13(EAN): 9783319490632
Издательство: Springer
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Цена: 111790.00 T
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Описание: The role of franchising on industry evolution is explored in this book both in terms of the emergence of franchising and its impact on industry structure. the emergence or franchising and the contextual drivers prompting its adoption, and the impact of franchising on industry-level structural changes.