Culture and Positioning as Determinants of Strategy, Tony Ellson

Автор: van der Grinten Jaap
Название: Positioning the Brand
ISBN: 0415665191 ISBN-13(EAN): 9780415665193
Издательство: Taylor&Francis
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Цена: 51030.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This innovative short text provides an in-depth, step-by-step description of all that an aspiring brand manager needs to know, in order to maximise the potential of their brands.

Автор: Denison
Название: Leading Culture Change in Global Organizations: Aligning Culture and Strategy
ISBN: 047090884X ISBN-13(EAN): 9780470908846
Издательство: Wiley
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Цена: 29570.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Featuring case studies from firms such as GT Automotive, GE Healthcare China, Vale, Dominos, Swiss Re Americas Division, and Polar Bank, among others, this book combines research and survey results to illustrate a critical set of cultural dynamics that firms need to manage in order to remain competitive.

Автор: McLaughlin
Название: Nonprofit Strategic Positioning - Decide Where to Be, Plan What to Do
ISBN: 0471717495 ISBN-13(EAN): 9780471717492
Издательство: Wiley
Рейтинг:
Цена: 60720.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Nonprofit Strategic Positioning: Decide Where to Be, Plan What to Do is the first nonprofit-oriented book to describe strategic positioning as an alternative to traditional strategic planning. Even in the nonprofit sector, strategic planning is becoming discredited as a formulaic, go-nowhere exercise.