The Internet of Things, robo investment advisers, wearable fitness devices, remote health care operations . . . business executives in many industries are currently being inundated with a confusingly and exhaustingly broad range of technological developments that enable new business models.
There is, however, a common thread among all of these developments: firms are fundamentally changing how they connect with their customers. Rather than having occasional, episodic interactions--where customers realize they have an unmet need and then look for ways to fill it--firms are striving to be continuously connected to their customers, providing services and products as the needs arise, even before customers become aware of them.
Firms such as Nike, Disney, Progressive Insurance, McGraw-Hill Higher Education, Medtronic, Hewlett-Packard, and Tesco are developing and competing on connected strategies creating superior customer experiences through connectivity while simultaneously driving dramatic improvements in operational efficiencies and reshaping their industries.
Strategy and operations experts Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies across a broad array of industries and show how these strategies work, how they eliminate the trade-off between superior customer experience and low cost, and how companies can formulate, design, and implement them. In showing how to create a connected strategy, the authors reveal the four pathways--respond-to-desire, curated offerings, coaching, and automatic execution--for turning occasional, episodic interactions into continuous relationships. Siggelkow and Terwiesch show you how to:
Reshape the connections between customers, suppliers, and your firm
Create the right revenue model
Make the best technology choices to support your strategy
Integrating rich examples, how-to advice, and tools in the form of "workshop chapters" throughout, this book is the ultimate resource for creating connected relationships with your customers and redefining the connections in your industry.
Автор: Esty Название: Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage ISBN: 0470393742 ISBN-13(EAN): 9780470393741 Издательство: Wiley Рейтинг: Цена: 22460.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: From the Publishers Weekly review: "Two experts from Yale tackle the business wake-up-call du jour-environmental responsibility-from every angle in this thorough, earnest guidebook: pragmatically, passionately, financially and historically.
Автор: Lowson, Robert H. Название: Strategic Operations Management ISBN: 0415256550 ISBN-13(EAN): 9780415256551 Издательство: Taylor&Francis Рейтинг: Цена: 29590.00 T Наличие на складе: Нет в наличии.
Автор: Dess, Gregory Eisner, Alan Lumpkin, G.t. Mcnamara, Gerry Название: Ise strategic management: creating competitive advantages ISBN: 1266198261 ISBN-13(EAN): 9781266198267 Издательство: McGraw-Hill Рейтинг: Цена: 65190.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This Element aims to chart out a very elementary but abstract framework to approach contradictions in Christian theology. It charts a few salient abstract options for thinking about contradictions in the face of logical entailment.
Автор: Helmold Marc Название: Strategic Performance Management: Achieving Long-term Competitive Advantage through Performance Excellence ISBN: 3030987248 ISBN-13(EAN): 9783030987244 Издательство: Springer Рейтинг: Цена: 55890.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Focusing on best-in-class examples, the book offers the ideal guide for any enterprise to achieve a competitive advantage across all business functions focusing on value-adding activities.
Автор: Robertson, Peter W. Название: Supply chain processes ISBN: 0367540088 ISBN-13(EAN): 9780367540081 Издательство: Taylor&Francis Рейтинг: Цена: 40820.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Supply Chain Processes introduces readers to the view that genuine supply chain competitive advantage is achieved via supply chain excellence which in turn is underpinned by supply chain process excellence.
Автор: Diderich Claude Название: Design Thinking for Strategy: Innovating Towards Competitive Advantage ISBN: 3030258777 ISBN-13(EAN): 9783030258771 Издательство: Springer Цена: 46570.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Part I: The Concepts and Theories Behind Innovative Strategy Design.- Part II: A Structured Approach to Strategy Development.- Part III: Laying the Foundation for a Successful Strategy.- Part IV: Iteratively Developing the Business Model Underlying the Strategy.- Part V: Exposing the Designed Strategy to the Competitive Environment.
Автор: Sheffi, Yossi (massachusetts Institute Of Technology) Название: Resilient enterprise ISBN: 0262693496 ISBN-13(EAN): 9780262693493 Издательство: MIT Press Рейтинг: Цена: 31550.00 T Наличие на складе: Невозможна поставка. Описание: Stories from Nokia, Dell, UPS, Toyota, and other companies show how firms can reduce their vulnerability to high-impact distributions, from earthquakes to strikes, from SARS to terrorism, and use them for competitive advantage.
Автор: Alexander D Stajkovic, Kayla Sergent Название: Cognitive Automation and Organizational Psychology: Priming Goals as a New Source of Competitive Advantage ISBN: 0367272695 ISBN-13(EAN): 9780367272692 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Невозможна поставка. Описание: Stajkovic and Sergent refute the common assumption that technological automation is the only way forward. Instead, they directly tackle the issue of employee cognitive overload by proposing cognitive automation as an alternative solution.
Автор: Green Kevin Название: Competitive People Strategy: How to Attract, Develop and Retain the Staff You Need for Business Success ISBN: 0749498528 ISBN-13(EAN): 9780749498528 Издательство: Неизвестно Рейтинг: Цена: 174570.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Identify and attract the people with the skills your organization needs to meet its business goals and keep these employees engaged to avoid them taking their expertise to your competitors.
Автор: Kamran Qeis, Neise Rolf Название: Global Value Chain Management: Strategies and Models for Competitive Advantage ISBN: 074948442X ISBN-13(EAN): 9780749484422 Издательство: Неизвестно Рейтинг: Цена: 88590.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Introduces the theory behind strategic value chain management and examines its impact on an organisation`s performance with examples of its implementation in practice.
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