Автор: Lawton Thomas C., Doh Jonathan P., Rajwani Tazeeb Название: Aligning for Advantage: Competitive Strategies for the Political and Social Arenas ISBN: 0199604754 ISBN-13(EAN): 9780199604753 Издательство: Oxford Academ Рейтинг: Цена: 55970.00 T Наличие на складе: Поставка под заказ. Описание: The book outlines how companies should synchronize competitive strategies with extant strategies for social engagement and political and regulatory activism in order to build and sustain business success.
Автор: Kay, John (Professor of Economics, London Business Название: Foundations of Corporate Success: How Business Strategies Add Value ISBN: 019828988X ISBN-13(EAN): 9780198289883 Издательство: Oxford Academ Рейтинг: Цена: 52790.00 T Наличие на складе: Поставка под заказ. Описание: Presenting a different approach to questions of business strategy, this book answers vital questions about success and failure in industry. It gives an analysis of the source of `competitive advantage` and examines how the business strategies of the world`s leading companies affect their financial performance.
Автор: Aaker DA Название: Developing Business Strategies 6e ISBN: 0471064114 ISBN-13(EAN): 9780471064114 Издательство: Wiley Рейтинг: Цена: 54910.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: "Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike. "-- Robert L.
Автор: Ryan Damian Название: Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation ISBN: 0749478438 ISBN-13(EAN): 9780749478438 Издательство: TBS/GBS Рейтинг: Цена: 27440.00 T Наличие на складе: Невозможна поставка. Описание: Harness the power of digital media to achieve the utmost success in business, both now and in the future, with this fourth edition of the best selling guide to digital marketing channels and strategy.
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