Advertising to Children, M. Blades; C. Oates; F. Blumberg; B. Gunter

Автор: Abdulla Ra-id
Название: Heart diseases in children: a pediatrician`s guide
ISBN: 144197993X ISBN-13(EAN): 9781441979933
Издательство: Springer
Рейтинг:
Цена: 65210.00 T
Наличие на складе: Есть
Описание: This book covers the fundamentals of heart diseases in children. Coverage includes imaging and testing, congenital heart diseases and acquired heart diseases. Images reinforce concepts and case studies lead to an understanding of successful patient management.

Автор: Teresa Pountney
Название: Physiotherapy for Children
ISBN: 0750688866 ISBN-13(EAN): 9780750688864
Издательство: Elsevier Science
Рейтинг:
Цена: 40870.00 T
Наличие на складе: Есть
Описание: A clinical manual and reference on paediatric physiotherapy, which examines the theoretical and clinical aspects of physiotherapy provision for children and young adults including: neurology; cardio-respiratory; musculoskeletal; oncology and palliative care; mental health; and, acquired brain injury.

Автор: Ivanenko
Название: Sleep and Psychiatric Disorders in Children and Adolescents
ISBN: 1420048074 ISBN-13(EAN): 9781420048070
Издательство: Taylor&Francis
Рейтинг:
Цена: 32150.00 T
Наличие на складе: Есть
Описание: Sleep and Psychiatric Disorders in Children and Adolescents provides practical tools for the clinician for treating children, including guidelines to assess sleep, sleep questionnaires, and behavioral scales, making this a well-rounded resource, for not only sleep specialists, but psychiatrists, neurologists, and pediatricians as well.

Автор: Nicholas Holm
Название: Advertising and Consumer Society
ISBN: 1137471743 ISBN-13(EAN): 9781137471741
Издательство: Springer
Рейтинг:
Цена: 36580.00 T
Наличие на складе: Поставка под заказ.
Описание: An introduction to the critical study of advertising, exploring its role in our contemporary cultural landscape and its connections to larger economic, social and political forces. Written in an engaging and accessible style, the book provides students with the key concepts, methods and debates you need to analyse and understand advertising.

Автор: Zubok Vladislav
Название: Zhivago`s Children: The Last Russian Intelligentsia
ISBN: 0674062329 ISBN-13(EAN): 9780674062320
Издательство: Wiley
Рейтинг:
Цена: 28460.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The first major volume to place U.S.-centered labor history in a transnational or U.S.-in-the-world focus, Workers Across the Americas invites the leading authors in the field to explore themes of Labor and Empire, Indigenous Peoples and Labor Systems, International Feminism and Reproductive Labor, Labor Recruitment and Immigration Control, Transnational Labor Politics, and Labor Internationalism.

Автор: Blades
Название: Advertising to Children
ISBN: 0230252028 ISBN-13(EAN): 9780230252028
Издательство: Springer
Рейтинг:
Цена: 81050.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol advertising, the effects of product placement and new media advertising, and the role of parents and teachers in helping children to learn more about advertising.

Автор: Walsh
Название: Cardiac Arrhythmias in Children and Young Adults with Congenital Heart Disease
ISBN: 0397587449 ISBN-13(EAN): 9780397587445
Издательство: Lippincott Williams & Wilkins
Цена: 101810.00 T
Наличие на складе: Невозможна поставка.
Описание: "This volume reviews current pathophysiologic concepts and describes state-of-the-art techniques for management of cardiac arrhythmias in children and young adults with congenital heart disease. The book provides a thorough understanding of cardiac electrophysiology and detailed technical information on catheter ablation, pacemakers, and implantable defibrillators.

Автор: Allen
Название: Moss and Adams` Heart Disease in Infants, Children, and Adolescents: Including the Fetus and Young Adult, 8e
ISBN: 1451118937 ISBN-13(EAN): 9781451118933
Издательство: Lippincott Williams & Wilkins
Рейтинг:
Цена: 297440.00 T
Наличие на складе: Невозможна поставка.
Описание: This 8th Edition of Moss and Adams' Heart Disease in Infants, Children, and Adolescents: Including the Fetus and Young Adult, provides updated and useful information from leading experts in pediatric cardiology. Added chapters and a companion web site tha

Автор: Larry Percy, Richard Elliott
Название: Strategic Advertising Management 2ed
ISBN: 0199274894 ISBN-13(EAN): 9780199274895
Издательство: Oxford Academ
Цена: 35890.00 T
Наличие на складе: Поставка под заказ.
Описание: Deals with advertising management from a strategic perspectiveBuilds on both academic insights and real world experience to provide a useful blend of advertising theory and practiceEuropean focusNumerous examples of successful advertising images and accompanying commentaryCompanion web site including for lecturers: PowerPoint slides and questions and exercises to test students; and for students: links to IPA case histories, web links, references to further reading, and questions and exercisesNew to this editionExpanded chapter introductions with chapter objectives and learning outcomes.Significantly expanded chapter on 'Communication Strategy', including a more detailed discussion of the Rossiter and Percy Grid.Significantly expanded chapter on 'Processing the Message', especially the areas of emotion and memory.Inclusion of business-to-business examples.Includes additional material taking into account changes in, and current thinking about, the Internet and interactive media in general.An umbrella model tying together the strategic planning process.Extensive new material on positioning.New insights into learning and memory resulting from recent developments in neuropsychology.Expanded discussion of the role emotion plays in advertising.Clear advice on the strategic as well as creative implications of the brand attitude strategy grid.An extensive glossary of key terms. The second edition of Percy and Elliott's Strategic Advertising Management continues to deal with advertising from a strategic rather than simply a descriptive standpoint and covers all the main topics on an advertising management module. The authors look first at what advertising is meant to do and then go on to provide an understanding of what is necessary in the development of effective advertising and promotion. The text has been fully updated and revised to now include expanded chapter introductions, explicit chapter objectives and learning outcomes, as well as additional important readings to supplement each chapter. The chapters on 'Communication Strategy' and 'Processing the Message' have been significantly expanded with recent leading-edge thinking, as well as new material on Integrated Marketing Communications in the final chapter. The authors use numerous examples of successful advertising images and a number of extended case histories to illustrate the application of the various theories discussed. COMPANION WEB SITE: Accompanying the new edition will be a comprehensive companion web site containing, for lecturers: PowerPoint slides and questions and exercises to test students; and for students: links to IPA case histories, web links, references to further reading, and questions and exercises