Customer Sense, Aradhna Krishna

Автор: Dalgic Tevflik
Название: Customer-oriented Marketing Strategy: Theory and Practice
ISBN: 1606495208 ISBN-13(EAN): 9781606495209
Издательство: McGraw-Hill
Рейтинг:
Цена: 21680.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This pioneering two-volume biography (1862) explores the genius of the groundbreaking Romantic landscape and historical painter and printmaker J. M. W. Turner (1775-1851). In Volume 1, the author Walter Thornbury (1828-76) traces Turner`s `art life` from cockney prodigy to Royal Academician. Volume 2 illuminates Turner`s work and character, examining his relationships in the art world.

Автор: Federico Rajola
Название: Customer Relationship Management
ISBN: 3642078850 ISBN-13(EAN): 9783642078859
Издательство: Springer
Рейтинг:
Цена: 46570.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Companies and financial institutions are employing operational information systems in an efficient way. While they have consolidated a strong level of knowledge in management information systems, there is still a lack of knowledge on the right way to apply customer relationship management (CRM) systems under a business perspective.

Автор: J?rg Sesselmann
Название: Empowering Brands with Customer Integration
ISBN: 3658116382 ISBN-13(EAN): 9783658116385
Издательство: Springer
Рейтинг:
Цена: 52240.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Jorg Sesselmann presents the first comprehensive guide to customer integration from a branding perspective. The author establishes a classification of the vast landscape of co-creation, co-design, co-production, interactive value creation and mass customization and evaluates benefits and success factors for brands.

Автор: V. Kumar; Werner Reinartz
Название: Customer Relationship Management
ISBN: 3662553805 ISBN-13(EAN): 9783662553800
Издательство: Springer
Рейтинг:
Цена: 74530.00 T
Наличие на складе: Нет в наличии.
Описание: This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today.

Автор: Mauro Cavallone
Название: Marketing and Customer Loyalty
ISBN: 3319519905 ISBN-13(EAN): 9783319519906
Издательство: Springer
Рейтинг:
Цена: 93160.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: 1 A brief history of Marketing - 65-years of journey from 1948 to 2013.- 2 Strategic action: four elements for increasing the effectiveness of marketing actions.- 3 TES marketing.- 4 The TES marketing mix.

Автор: Michael D. Johnson; Andreas Herrmann; Frank Huber;
Название: Customer Retention in the Automotive Industry
ISBN: 3322845117 ISBN-13(EAN): 9783322845115
Издательство: Springer
Рейтинг:
Цена: 46570.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The intensely competitive global automotive industry is in the midst of both a quality evolution and management transfonnation. In an evolutionary fashion, industry attention has progressed from a focus on internal quality, to external perceptions of customer satisfaction, to subsequent customer retention and profitability. More transfonnational is the change in the way automotive companies operate and manage themselves. An industry once dominated at a product level by engineering and a management level by fmance is becoming a cross functional, customer oriented industry. Understanding the links from quality to satisfaction to retention has become a key to financial and organizational success as the automotive industry enters the new millennium. We are fortunate, in this regard, to have assembled a diverse group of both academic and automotive industry contributors to offer a variety of insights into these links. After describing the ongoing changes in the automotive industry in more detail, this introductory chapter describes a framework for linking quality, satisfaction, and retention. The framework is used to introduce each of the individual chapters and highlight its contribution. Although our primary emphasis is on the automotive industry, the implications of the research and lessons learned extend far beyond. If anything, the automotive industry is a prototypical competitive, global industry that faces a myriad of business issues. These include, among others, issues pertaining to product development, service development, process improvement, product quality, service quality, supplier relationships, internal customer satisfaction, external customer satisfaction, retailing, promotion, pricing, franchising, and technology management.

Автор: Thomas Andrew
Название: Customer Trap
ISBN: 1484203860 ISBN-13(EAN): 9781484203866
Издательство: Springer
Рейтинг:
Цена: 21380.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Customer Trap: How to Avoid the Biggest Mistake in Business is Thomas and Wilkinson`s sequel to The Distribution Trap: Keeping Your Innovations from Becoming Commodities, which won the Berry-American Marketing Association Prize for the best marketing book of 2010.

Автор: Scott David Meerman
Название: The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business
ISBN: 1119272424 ISBN-13(EAN): 9781119272427
Издательство: Wiley
Рейтинг:
Цена: 17940.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The essential roadmap for the new realities of selling when buyers are in charge Sales and service are being radically redefined by the biggest communications revolution in human history. Today buyers are in charge! There is no more `selling` there is only buying.

Автор: Butscher
Название: Customer Loyalty Programmes and Clubs
ISBN: 1138248614 ISBN-13(EAN): 9781138248618
Издательство: Taylor&Francis
Рейтинг:
Цена: 57150.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: For any company, large or small, the most effective protection against competition is long-term customer loyalty. Stephan Butscher`s step-by-step guide explains how the key to customer loyalty lies in identifying and offering your customers the right combination of financial and non-financial benefits.

Автор: Edwin J. Nijssen; Ruud T. Frambach
Название: Creating Customer Value Through Strategic Marketing Planning
ISBN: 1441948708 ISBN-13(EAN): 9781441948700
Издательство: Springer
Рейтинг:
Цена: 102480.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book is different from most other marketing strategy books because it combines brief discussions of the underlying theory with the presentation of a selection of useful strategic marketing tools.

Автор: Alexander H. Kracklauer; D. Quinn Mills; Dirk Seif
Название: Collaborative Customer Relationship Management
ISBN: 364205529X ISBN-13(EAN): 9783642055294
Издательство: Springer
Рейтинг:
Цена: 97820.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Driven by rapidly changing business environments and increasingly demanding consumers, many organizations are searching for new ways to achieve and retain a competitive advantage via customer intimacy and CRM.

Автор: Prof. Dr. Michael Kleinaltenkamp; Janine Frauendor
Название: Customer Processes in Business-to-Business Service Transactions
ISBN: 3835006010 ISBN-13(EAN): 9783835006010
Издательство: Springer
Рейтинг:
Цена: 88500.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Services cannot be produced without customer participation. This aspect involves significant consequences for services management. The integration of the customer and the integration of the external resources that customers need to provide require comprehensive means to coordinate the activities of suppHers and customers. Services management Hterature is based on the idea that the success of service companies mainly depends on an effective and efficient design of supplier and customer interfaces. As a result, academic and practice-oriented service management problems are concerned with managing service processes. However, most approaches are focused on the supplier process side. Here, numerous concepts as well as IT supported tools for service process documentation and service process management have been developed. Customer processes, on the contrary, have mostly been ignored even though it is obvious that they have a high impact on the overall success of the service process. The present work is a major step forward to close that research gap. The author analyses the customer influence on efficiency and effectiveness of the service process depending on the customer's service process knowledge. The empirical data of the thesis was gained from a practice study: it was made in cooperation with a corporate division of T-Systems International that provides business customers with virus wall and firewall service packages for data network security. The study is based on the assumption that service customers have a script, i. e. a relatively precise image of the structure and process of the service transaction.