Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing, Giovanni Vecchiato; Patrizia Cherubino; Arianna Tr
Автор: Vecchiato Giovanni Название: Neuroelectrical Brain Imaging Tools for the Study of the Eff ISBN: 3642380638 ISBN-13(EAN): 9783642380631 Издательство: Springer Рейтинг: Цена: 130610.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In this book the authors describe their original research on the potential of both standard and high-resolution electroencephalography (EEG) for analyzing brain activity in response to TV advertising.
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