Intellectual Property Rights Management, L. Alkaersig; K. Beukal; T. Reichstein
Автор: Liker Jeffrey K., Liker Jeffery K., Liker Jeffrey Название: The Toyota Way: 14 Management Principles from the World`s Greatest Manufacturer ISBN: 0071392319 ISBN-13(EAN): 9780071392310 Издательство: McGraw-Hill Рейтинг: Цена: 29730.00 T Наличие на складе: Невозможна поставка. Описание: Reveals the management principles behind Toyota`s worldwide reputation for quality and reliability. This book explains how you can adopt these principles - known as the `Toyota Production System` or `Lean Production` - to improve the speed of your business processes, improve product and service quality, and cut costs, no matter what your industry.
Автор: C. Peeters; B. van Pottelsberghe de la Potterie Название: Economic and Management Perspectives on Intellectual Property Rights ISBN: 1349525898 ISBN-13(EAN): 9781349525898 Издательство: Springer Рейтинг: Цена: 83850.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book provides a better understanding of how intellectual property can improve economic and business performance. The book focuses on three broad issues: the valuation of patents, the transfer of knowledge, and the management of innovation and intellectual property.
Автор: Johannes Liegsalz Название: The Economics of Intellectual Property Rights in China ISBN: 3834923710 ISBN-13(EAN): 9783834923714 Издательство: Springer Рейтинг: Цена: 71730.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The importance of intellectual property rights in industrialized countries, as well as in emerging economies, has been increasing considerably over the past two decades. An important event in the course of this development was the Agreement on Trade-Related Aspects of Intellectual Property Rights (TRIPS). Especially regarding the economic development of the People's Republic of China (PRC), intellectual property rights have attracted the attention of scientists and decision-makers in business and public policy. While China meets the basic legal requirements of a well-developed system for the application and examination of intellectual property rights, the enforcement of these rights still proves to be a major issue. Academic research regarding China's IPR system is still sparse. Moreover, there are considerable gaps in the literature. In previous academic studies, the examination process at the Chinese State Intellectual Property Office (SIPO) has not been researched thoroughly. Moreover, the fundamental relationship between international trade flows, foreign direct investment and the design of the patent system in the People's Republic is in need of more detailed analysis. In his dissertation, Johannes Liegsalz tackles three specific questions immediately related to this nexus. He applies multivariate econometric methods to different data sets which were assembled specifically for the purpose of this thesis. The first chapter of the thesis analyzes the duration of the examination process for patent applications at the SIPO.
Автор: Ricceri Название: Intellectual Capital and Knowledge Management ISBN: 041562035X ISBN-13(EAN): 9780415620352 Издательство: Taylor&Francis Рейтинг: Цена: 46950.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book revolutionizes the measurement and management of knowledge resources in organizations by establishing the important link between organizational strategy and the intellectual capital of an organization.
Автор: Palfrey John Название: Intellectual Property Strategy ISBN: 0262516799 ISBN-13(EAN): 9780262516792 Издательство: MIT Press Рейтинг: Цена: 18000.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
How a flexible and creative approach to intellectual property can help an organization accomplish goals ranging from building market share to expanding an industry.
Most managers leave intellectual property issues to the legal department, unaware that an organization's intellectual property can help accomplish a range of management goals, from accessing new markets to improving existing products to generating new revenue streams. In this book, intellectual property expert and Harvard Law School professor John Palfrey offers a short briefing on intellectual property strategy for corporate managers and nonprofit administrators. Palfrey argues for strategies that go beyond the traditional highly restrictive "sword and shield" approach, suggesting that flexibility and creativity are essential to a profitable long-term intellectual property strategy -- especially in an era of changing attitudes about media.
Intellectual property, writes Palfrey, should be considered a key strategic asset class. Almost every organization has an intellectual property portfolio of some value and therefore the need for an intellectual property strategy. A brand, for example, is an important form of intellectual property, as is any information managed and produced by an organization. Palfrey identifies the essential areas of intellectual property -- patent, copyright, trademark, and trade secret -- and describes strategic approaches to each in a variety of organizational contexts, based on four basic steps.
The most innovative organizations employ multiple intellectual property approaches, depending on the situation, asking hard, context-specific questions. By doing so, they achieve both short- and long-term benefits while positioning themselves for success in the global information economy.
Автор: Tian Название: Re-thinking Intellectual Property ISBN: 0415574544 ISBN-13(EAN): 9780415574549 Издательство: Taylor&Francis Рейтинг: Цена: 46950.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book examines the problems in the current Intellectual Property Rights regime, in the context of digitization, knowledge economy, and globalization. The volume also provides specific theoretical, policy and legislative suggestions for changes which would contribute to the establishment of an international knowledge equilibrium society.
Автор: Page Stephen Название: Tourism Management ISBN: 1138784567 ISBN-13(EAN): 9781138784567 Издательство: Taylor&Francis Рейтинг: Цена: 30800.00 T Наличие на складе: Невозможна поставка. Описание:
One of the leading texts in the field, Tourism Management is the ideal introduction to the fundamentals of tourism as you study for a degree, diploma or single module in the subject.
It is written in an engaging style that assumes no prior knowledge of tourism and builds up your understanding as you progress through this wide ranging global review of the principles of managing tourism. It traces the evolution and future development of tourism and the challenges facing tourism managers in this fast growing sector of the world economy. This book is highly illustrated with diagrams and colour images, and contains short case studies of contemporary themes of interest, as well as new data and statistics.
This fifth edition has been revised and updated to include:
new content on: sports, festivals and event tourism, social media impacts on tourism and the effects of the global economic downturn on tourism, as well as emerging themes in tourism such as slow travel, dark tourism, volunteer tourism and medical tourism
updated case studies on BRIC markets and new case studies from the Middle East and Asia
enhanced tourism and sustainable development coverage, which runs throughout the book as a major theme, highlighting the challenge of climate change and future tourism growth
transport section with more international perspectives from China and South America
an updated companion website with: additional case studies, quizzes, PPTs, further reading, web reading and video links, and longer reflective case study per chapter to aid both teaching and learning.
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