Global Luxury, Pierre-Yves Donz?; Rika Fujioka

Автор: Alon Ilan
Название: Global Marketing
ISBN: 1138807885 ISBN-13(EAN): 9781138807884
Издательство: Taylor&Francis
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Цена: 73490.00 T
Наличие на складе: Нет в наличии.
Описание: Global Marketing provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically, and apply tools and techniques creatively in order to respond decisively in a fiercely competitive environment. Alon et al. provide students with everything they need to rise to the challenge: Coverage of small and medium enterprises, as well as multinational corporations, where much of the growth in international trade and global marketing has occurred. A shift toward greater consideration of services marketing as more companies move away from manufacturing. A focus on emerging markets to equip students with the skills necessary to take advantage of the opportunities that these rapidly growing regions present. Chapters on social media, innovation, and technology teach students how to incorporate these new tools into their marketing strategy. New material on sustainability, ethics, and corporate social responsibility; key values for any modern business. Short cases and examples throughout the text show students how these principles and techniques are applied in the real world. Longer cases provide instructors and students with rich content for deeper analysis and discussion. Covering key topics not found in competing books, Global Marketing will equip students with the knowledge and confidence they need to become leading marketing managers. A companion website features an instructor’s manual with test questions, as well as additional exercises and examples for in-class use.

Автор: Inkpen, Andrew Ramaswamy, Kannan
Название: Global strategy
ISBN: 0195167201 ISBN-13(EAN): 9780195167207
Издательство: Oxford Academ
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Цена: 33780.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Deals with the question of how firms can compete in a global environment. This book examines the issues considered central to the study of strategic management in a global context, such as the nature of global advantage, strategic alliances, competing in emerging markets, international corporate governance, global knowledge management, and more.

Автор: Sorge, Arndt
Название: The Global and the local
ISBN: 0199205299 ISBN-13(EAN): 9780199205295
Издательство: Oxford Academ
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Цена: 58080.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Presents a sociological theory of the development of human societies to explain how business systems evolve and change, and how internationalization works to specify and change societal identities within nations. This book examines changes in work, organization, corporate governance, and human resources.

Автор: Mьgge Daniel
Название: Europe and the Governance of Global Finance
ISBN: 0199683964 ISBN-13(EAN): 9780199683963
Издательство: Oxford Academ
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Цена: 110880.00 T
Наличие на складе: Невозможна поставка.
Описание: This book charts and analyses the centrality of the European-global link in financial governance, covering the whole breadth of financial markets from banking, auditing and accounting to derivatives trading, money laundering, and tax governance.

Автор: Chrisanthi Avgerou
Название: Information Systems and Global Diversity
ISBN: 0199263426 ISBN-13(EAN): 9780199263424
Издательство: Oxford Academ
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Цена: 67590.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book studies the intertwined processes of information systems and organizational change within the current trend of economic globalization. It highlights the significance of local context and points out the institutional forces and the multiple rationalities that influence the implementation and use of information technology in diverse organizational settings.

Автор: Howard Cox
Название: The Global Cigarette: Origins and Evolution of British American Tobacco, 1880-1945
ISBN: 019829221X ISBN-13(EAN): 9780198292210
Издательство: Oxford Academ
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Цена: 155760.00 T
Наличие на складе: Поставка под заказ.
Описание: The Global Cigarette provides the first authoritative account of The British American Tobacco Company`s evolution and growth up until the Second World War. Based on archive materials from a wide variety of sources, including the company`s own records, the book shows the way in which the company developed a vast array of international operating subsidiaries, explores how it managed these enterprises in different political and cultural contexts - notably inChina and India - and analyses the way in which the company, as a mature multinational enterprise, coped with the severe international economic dislocations of the 1930s.

Автор: Kristensen, Peer Hull; Zeitlin, Jonathan
Название: Local Players in Global Games
ISBN: 0199275629 ISBN-13(EAN): 9780199275625
Издательство: Oxford Academ
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Цена: 55970.00 T
Наличие на складе: Невозможна поставка.
Описание: What happens when previously autonomous firms from different countries, each with their own identities, routines, and capabilities, come together inside a single multinational corporation? Can a cooperative strategy be established that advances the development of the multinational as a whole, or do mutual misunderstandings and the unintended consequences of strategic interaction among the players lead instead to endemic conflict and disintegration? This book tackles these novel and important questions through an empirical study of the strategic constitution of an 'actually existing' multinational. It is an important and original study of significance for researchers, academics, and advanced students of international business, business strategy, economics, organizational studies, economic sociology, economic geography, and international political economy.

Автор: Hubbard Nancy
Название: Conquering Global Markets
ISBN: 0230293557 ISBN-13(EAN): 9780230293557
Издательство: Springer
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Цена: 46570.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Conquering Global Markets offers assessments of the issues, statistics, cases, and best practices of mergers, acquisitions, joint ventures and alliances throughout the world. Using information gleaned interviews with CEOs, the book provides insights into making global M&As successful.

Автор: Yip, George S.; Bink, Audrey J.M.
Название: Managing Global Customers
ISBN: 019922983X ISBN-13(EAN): 9780199229833
Издательство: Oxford Academ
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Цена: 72870.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book highlights the rewards of taking a step beyond global account management to create a Global Customer Management approach, integrating globally all aspects of the relationship between supplier and customer. It gives a framework that guides international companies in using their relationships with global customers to their full potential.

Автор: Jones Geoffrey
Название: Beauty Imagined: A History of the Global Beauty Industry
ISBN: 0199639620 ISBN-13(EAN): 9780199639625
Издательство: Oxford Academ
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Цена: 55970.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. This book provides the first authoritative history of the global beauty industry from its emergence in the 19th century to the present day, exploring how today`s global giants such as Avon, Coty, Estee Lauder, and L`Oreal, grew.

Автор: Nelson, Brian
Название: Law and ethics in global business
ISBN: 041537779X ISBN-13(EAN): 9780415377799
Издательство: Taylor&Francis
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Цена: 63280.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Clearly and authoratively written, this text provides a comprehensive and invaluable guide to integrating legal and ethical issues into global business decisions and corporations.

Автор: Gutsatz Michel
Название: Luxury Talent Management
ISBN: 1137270667 ISBN-13(EAN): 9781137270665
Издательство: Springer
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Цена: 37260.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The first book focusing specifically on talent management, retention and leadership in the luxury industry. It explores how to lead and manage the people this industry attracts, and the major HR challenges the industry is about to face as the previous generation of luxury pioneers retire and Asia becomes a major player in the luxury world.