Chinese and Indian Medicine Today, Md. Nazrul Islam

Автор: T. Blackett; R. Robins
Название: Brand Medicine
ISBN: 1349425885 ISBN-13(EAN): 9781349425884
Издательство: Springer
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Цена: 74530.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: As governments seek to mitigate the cost of state-subsidised healthcare, branding in the pharmaceutical industry has become a critical issue. This book by Interbrand Newell and Sorrell, the world`s leading branding consultancy, provides cutting edge thinking on this area and lessons for anyone involved in brand development and management.

Автор: Blackett
Название: Brand Medicine
ISBN: 0333930983 ISBN-13(EAN): 9780333930984
Издательство: Springer
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Цена: 93160.00 T
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Описание: This text by Interrand Newell and Sorrell provides thinking on branding for the pharmaceutical industry and lessons for anyone involved in brand development and management.

Автор: Shabih Zaidi; Mona Nasir
Название: Teaching and Learning Methods in Medicine
ISBN: 3319068490 ISBN-13(EAN): 9783319068497
Издательство: Springer
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Цена: 93160.00 T
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Описание: This book considers the evolution of medical education over the centuries, presents various theories and principles of learning (pedagogical and andragogical) and discusses different forms of medical curriculum and the strategies employed to develop them, citing examples from medical schools in developed and developing nations.

Автор: Alan Bleakley
Название: Patient-Centred Medicine in Transition
ISBN: 3319379674 ISBN-13(EAN): 9783319379678
Издательство: Springer
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Цена: 125770.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Challenging previous models of communication between patients and doctors, this publication explains how making it a broader, team-focused, non-technical encounter can improve patient outcomes as well as increase patient safely in clinical settings.

Автор: Matthias Harders
Название: Surgical Scene Generation for Virtual Reality-Based Training in Medicine
ISBN: 1447168623 ISBN-13(EAN): 9781447168621
Издательство: Springer
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Цена: 107130.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This reference book is for anyone involved in generating surgical training scenarios, as well as in VR-based training in general. The book is the ideal reference for any reader involved in generating training scenarios, as well as in VR-based training in general.

Автор: O.S. Miettinen
Название: Toward Scientific Medicine
ISBN: 3319346334 ISBN-13(EAN): 9783319346335
Издательство: Springer
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Цена: 65210.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book offers a scientific approach to medicine based in diagnostic, etiognostic and prognostic probabilities, codified in probability functions, with practice-guiding expert systems. By contrast, today`s medicine is pre-scientific and needs innovation.

Автор: Kingman P. Strohl
Название: Competencies in Sleep Medicine
ISBN: 1493942301 ISBN-13(EAN): 9781493942305
Издательство: Springer
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Цена: 130430.00 T
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Описание: Competencies in Sleep Medicine provides the knowledge and curriculum needed for a Sleep Medicine Training Program. The approach is consistent with the goals of the Accreditation Council for Graduate Medical Education (ACGME), which asks programs to develop specific and targeted approaches to each program that covers the material presented in the Training Program. Authored by leaders in the field, each chapter focuses on an area of knowledge and skills in sleep medicine and offers appropriate examples of instruction and assessment. These principles and protocols for training can be used by a program to address weaknesses, assess trainees in a standardized fashion, and provide additional measurable benchmarks. Those who judge trainee progress and achievement will find Competencies in Sleep Medicine to be the standard resource for defining and achieving student learning outcomes, while encouraging autonomous learning.

Автор: Miettinen
Название: Toward Scientific Medicine
ISBN: 3319016709 ISBN-13(EAN): 9783319016702
Издательство: Springer
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Цена: 79190.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book offers a scientific approach to medicine based in diagnostic, etiognostic and prognostic probabilities, codified in probability functions, with practice-guiding expert systems. By contrast, today`s medicine is pre-scientific and needs innovation.

Автор: Evie Kendal; Basia Diug
Название: Teaching Medicine and Medical Ethics Using Popular Culture
ISBN: 3319654500 ISBN-13(EAN): 9783319654508
Издательство: Springer
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Цена: 32600.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book demonstrates how popular culture can be successfully incorporated into medical and health science curriculums, capitalising on the opportunity fictional media presents to humanise case studies.

Автор: Delese Wear; Julie M. Aultman
Название: Professionalism in Medicine
ISBN: 1441941010 ISBN-13(EAN): 9781441941015
Издательство: Springer
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Цена: 125770.00 T
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Описание: In this collection of essays, the authors don`t argue with those attributes deemed to be the essence of professionalism in medicine.

Автор: Sandra Bell
Название: International Brand Management of Chinese Companies
ISBN: 3790825492 ISBN-13(EAN): 9783790825497
Издательство: Springer
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Цена: 194730.00 T
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Описание: In the first quarter century of reform and global opening, Chinese enterprises have been largely confined to a `passive` role in the global division of - bor.

Автор: S. Rovai
Название: Luxury the Chinese Way
ISBN: 1137537736 ISBN-13(EAN): 9781137537737
Издательство: Springer
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Цена: 102480.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Luxury the Chinese Way identifies the main strengths and opportunities associated with the Chinese luxury market, explains the influence of `Chinese characteristics` on its development and mode of operations, and reflects on the challenges associated with diverse consumption orientations.