Автор: D. Gursoy/M. Sotiriadis Название: The Handbook of Managing and Marketing Tourism Experiences ISBN: 1786352907 ISBN-13(EAN): 9781786352903 Издательство: Emerald Рейтинг: Цена: 246630.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences.
Автор: Kolb Bonita Название: Tourism Marketing for Cities and Towns ISBN: 1138685194 ISBN-13(EAN): 9781138685192 Издательство: Taylor&Francis Рейтинг: Цена: 64300.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Understanding how places, particularly cities and towns, are marketed to and consumed by tourists, is vital to anyone working in the tourism industry. By creating and promoting a unique branded destination, the successful marketer can attract new visitors to their city or tourism attraction. With the rise of social media, there is even more scope to explore how tourism marketers can use their own and other social media sites to communicate with today's tech connected traveler.
In a new updated volume, Tourism Marketing for Cities and Towns provides thorough and succinct coverage of place marketing theory specific to the tourism industry. It focuses on clearly explaining how to develop the branded destination with special emphasis on product analysis, promoting authenticity and, new to this edition, the use of social media to create the personalized experiences desired by visitors. In addition, it contains a wide range of international examples and perspectives from a large variety of different stakeholders, alongside discussion questions and strategic planning worksheets. This book provides both practical advice with real-world application and a theoretical background to the field as a whole.
Written in an engaging style, this book will be valuable reading for upper level students and business practitioners of Tourism, Marketing, Urban Studies, Business Management and Leisure Studies.
Автор: K. Borland; A. Adams Название: International Volunteer Tourism ISBN: 1349474878 ISBN-13(EAN): 9781349474875 Издательство: Springer Рейтинг: Цена: 41920.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Designed to promote reflection and `better practices` among the prospective volunteers and organizers of travel-for-service experiences, International Volunteer Tourism provides narratives on short-term international volunteering in Central America written by North American organizers, student participants and Central American partners.
Автор: Mostafanezhad Название: Volunteer Tourism ISBN: 1409469530 ISBN-13(EAN): 9781409469537 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This is the first full length treatment of volunteer tourism from a longitudinal ethnographic perspective. Unique in combining a comprehensive and comparative study of Thai host community members`, NGO coordinators` and international volunteer tourists` perspectives.
Автор: Mostafanezhad Название: Volunteer Tourism ISBN: 113808252X ISBN-13(EAN): 9781138082526 Издательство: Taylor&Francis Рейтинг: Цена: 58170.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Crossing disciplinary and chronological boundaries, Volunteer Tourism: Popular Humanitarianism in Neoliberal Times is the first full-length treatment of volunteer tourism from a longitudinal ethnographic perspective. Volunteer tourism, one of the fastest growing niche tourism markets in the world, is a type of tourism in which tourists pay to participate in conservation, humanitarian or development oriented projects. Volunteer Tourism is a comprehensive and comparative study of the perspectives of Thai host community members, NGO practitioners and international volunteer tourists. The book thus shines an ethnographic lens onto the complexities and contradictions of the volunteer tourism experience in northern Thailand. Drawing on cross-disciplinary perspectives in geography and anthropology as well as development, tourism and cultural studies, Volunteer Tourism illustrates how a focus on sentimentality in the volunteer tourism encounter obscures the structural inequalities on which the experience is based. Such a focus situates volunteer tourism within the commodification and sentimentalization of development and global justice agendas, which hail the new moral consumer and reframe questions of structural inequality as questions of individual morality. As a result, albeit inadvertently, the practice of volunteer tourism serves the continued expansion of the cultural logics and economic practices of neoliberalism.
Автор: Smith Stephen L. J. Название: Practical Tourism Research ISBN: 1780648871 ISBN-13(EAN): 9781780648873 Издательство: Marston Book Services Рейтинг: Цена: 59130.00 T Наличие на складе: Поставка под заказ. Описание: Training in research methods is increasingly important for students of tourism, so this book covers everything a student needs to know. Full of practical advice, it uses real-world examples and focus boxes to help train the next generation of researchers, covering questionnaire design, sample selection, analytical tools and more.
Автор: Butcher Название: Volunteer Tourism ISBN: 0415749018 ISBN-13(EAN): 9780415749015 Издательство: Taylor&Francis Рейтинг: Цена: 153120.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Just a generation ago the notion that holidays should be invested with ethical and political significance would have sounded odd. Today it is part of the lifestyle political landscape.
Volunteer tourism is indicative of the growth of lifestyle strategies intended to exhibit care and responsibility towards others less fortunate, strategies aligned closely with developing one's ethical identity and sense of global responsibility. It sits alongside telethons, pay-per-click, Fair Trade and ethical consumption generally as a way to "make a difference".
Volunteer tourism involves a personal mission to address the political question of development. It draws upon the private virtues of care and responsibility and disavows political narratives beyond this. Critics argue that this leaves the volunteers as unwitting carriers of damaging neoliberal or postcolonial assumptions, whilst advocates see it as offering creative and practical ways to build a new ethical politics. By contrast, this volume analyses volunteer tourism as indicative of a retreat from public politics into the realm of private experience, and as an expression of diminished political and moral agency.
This thought provoking book draws on development, political and sociological theory and is essential reading for students, researchers and academics interested in the phenomenon of volunteer tourism and the politics of lifestyle that it represents.
Автор: Mallen Cheryl Название: Event Management in Sport, Recreation and Tourism, 3rd edition ISBN: 1138234761 ISBN-13(EAN): 9781138234765 Издательство: Taylor&Francis Рейтинг: Цена: 0.00 T Наличие на складе: Невозможна поставка. Описание: Now in a fully revised and updated third edition, Event Management in Sport, Recreation and Tourism provides a comprehensive theoretical and practical framework for planning and managing events. Focusing on the role of event managers and their diverse responsibilities through each phase of the event planning process, this is still the only textbook to define the concept of knowledge in the context of event management, placing it at the centre of professional practice. Designed to encourage critical thinking on the part of the student, this book helps them develop the skills that they will need to become effective and reflective practitioners in the events industry. Containing a rich array of international real-world case studies, data and practical examples from sport, recreation and tourism contexts, this third edition is also enhanced by two completely new chapters on contemporary management issues and ethics in event management. Event Management in Sport, Recreation and Tourism is essential reading for any student or practitioner working in event management, sport management, leisure management, outdoor recreation or tourism.
Автор: Buswell John Название: Service Quality in Leisure, Events, Tourism and Sport ISBN: 1780645457 ISBN-13(EAN): 9781780645452 Издательство: Marston Book Services Рейтинг: Цена: 55440.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This enhanced new edition addresses key points and principles of managing service quality across the sector. It considers the underpinning theory of service quality, informs the reader of the practical application of service quality management tools and techniques in the leisure and tourism industry and is fully illustrated with case-studies.
Автор: Guilherme Lohmann, Alexandre Panosso Netto Название: Tourism Theory: Concepts, Models and Systems ISBN: 1780647158 ISBN-13(EAN): 9781780647159 Издательство: Marston Book Services Рейтинг: Цена: 153650.00 T Наличие на складе: Невозможна поставка. Описание: Developed from the successful Portuguese textbook Teoria do Turismo, Tourism Theory provides clear and thorough coverage of all aspects of tourism theory for students and researchers of tourism. It examines general concepts in tourism; disciplines and topics; the tourist; intermediation, distribution and travel; and the tourism destination.
Автор: Marina Novelli Название: Niche tourism ISBN: 113813256X ISBN-13(EAN): 9781138132566 Издательство: Taylor&Francis Рейтинг: Цена: 193950.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Niche Tourism examines one of the fastest growing areas within the tourism sector.
This book provides an integrated picture of speciality/niche tourism as a whole looking at both the 'macro' and 'micro' niche area. It has a comprehensive theoretical framework, and discusses initiatives, policies and strategies adopted internationally. With an emphasis on linking theory to practice, it is underpinned by up-to-date international case studies from around the world. Divided into 3 parts, it covers a variety of aspects under the headings of special interest tourism, tradition and culture base tourism and activity-based tourism.
Автор: Maria Leppakari, Kevin A Griffin Название: Pilgrimage and Tourism to Holy Cities: Ideological and Management Perspectives ISBN: 1780647387 ISBN-13(EAN): 9781780647388 Издательство: Marston Book Services Рейтинг: Цена: 133190.00 T Наличие на складе: Поставка под заказ. Описание: This book covers ideological motives and religious perceptions behind travel to sites. Beginning with contemporary perspectives of pilgrimage, it then discusses management aspects such as logistics, infrastructure, malevolent behaviour and evangelical volunteers, and provides practical applications, models and illustrations to aid understanding.
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