Kuenzler Adrian Restoring Consumer Sovereignty 9780190698577

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Автор: Kuenzler Adrian
Название: Restoring Consumer Sovereignty
ISBN: 9780190698577
Издательство: Oxford Academ
Классификация:

Поведенческая экономика

Право и общество

Конкурентное право / Антимонопольное право

ISBN-10: 0190698578
Обложка/Формат: Hardcover
Страницы: 360
Вес: 0.78 кг.
Дата издания: 15.09.2017
Язык: English
Размер: 165 x 243 x 30
Читательская аудитория: General (us: trade)
Подзаголовок: How markets manipulate us and what the law can do about it
Ссылка на Издательство: Link
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Поставляется из: Англии
Описание: In todays highly concentrated marketplaces, social and cultural values--such as the lifestyle connotations that manufacturers and sellers confer upon their goods--often shape consumers prior beliefs and attitudes and affect the weight given to new information by consumers who make purchasing
decisions in the marketplace. Such consumer goods present the largely unexplored problem of contemporary market regulatory theory according to which an increased amount of product differentiation has rendered everyday purchasing decisions such as the choice between an iPhone or a Samsung Galaxy Note
as much a matter of personal identity rather than merely one of tangible product attributes. The basic challenge for market regulators and courts in such an environment is to make markets work effectively by providing a more efficient exchange of information about consumer preferences relating to
tangible product features, functions, and quality.

This book demonstrates that improved legal policy can assist consumers and increase market efficiency. It acknowledges that once particular beliefs held by consumers have become culturally or socially entrenched, they are very difficult to change. What is more, changing such beliefs is no longer
simply a matter of educating people through the provision of additional information. Developing a novel framework through a detailed analysis of case law relating to consumer goods markets, this book delivers an accessible introduction to the law and economics of consumer decision-making, and a
forceful critique of contemporary market regulatory policy.

Restoring Consumer Sovereignty, Kuenzler Adrian