Humphreys, Ashlee (associate Professor, Northwestern University) Social media: enduring principles 9780199328437

Варианты приобретения

Цена: 80250.00T
Кол-во:
Наличие: Поставка под заказ. Есть в наличии на складе поставщика.
Склад Англия: 2 шт. Склад Америка: 142 шт.
При оформлении заказа до: 2025-09-08
Ориентировочная дата поставки: начало Ноября

Добавить в корзину

в Мои желания

Автор: Humphreys, Ashlee (associate Professor, Northwestern University)
Название: Social media: enduring principles
ISBN: 9780199328437
Издательство: Oxford Academ
Классификация:

Социальные сети

ISBN-10: 0199328439
Обложка/Формат: Paperback
Страницы: 320
Вес: 0.42 кг.
Дата издания: 03.12.2015
Язык: English
Размер: 155 x 232 x 28
Читательская аудитория: General (us: trade)
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: Англии
Описание: Social Media: Enduring Principles offers a comprehensive overview of topics in social media, from interpersonal communication to the role of social media in culture and society. It covers not only cultural issues like online identity and community, but also tackles more analytical topics like
social media measurement, network analysis, and social media economics at an introductory level. Each chapter is based on a set of core social science theories and concepts rather than platform-specific frameworks and findings. Rather than providing the final word or predictions, it aims to open a
well-structured, well-grounded conversation about media transition and its effects.

Filling the need for a standard academic text in the field, Social Media: Enduring Principles summarizes both foundational and state-of-the-art research and also presents a coherent framework for future research. It draws from longstanding theories in communication, journalism, sociology, and
marketing, but also includes a number of contemporary case examples, making it a foundational text in the area.

Social media: enduring principles, Humphreys, Ashlee (associate Professor, Northwestern University)