Innovation and Marketing in the Pharmaceutical Industry, Min Ding; Jehoshua Eliashberg; Stefan Stremersch

Автор: Kilcoyne Daniel
Название: Pharmaceutical Medicine
ISBN: 0199609144 ISBN-13(EAN): 9780199609147
Издательство: Oxford Academ
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Цена: 42130.00 T
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Описание: Pharmaceutical Medicine provides an accessible, user-friendly and up-to-date guide for those involved in clinical trials or marketing of new medicines in the pharmaceutical industry.

Автор: Millard Steven P., Krause Andreas
Название: Applied Statistics in the Pharmaceutical Industry / With Case Studies Using S-PLUS
ISBN: 0387988149 ISBN-13(EAN): 9780387988146
Издательство: Springer
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Цена: 144410.00 T
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Описание: Each year hundreds of new drugs are approved for the marketplace. The approval of a single new drug is the result of years of screening tens of thousands of compounds, performing pre-clinical research on their effects, and designing, implementing, and analyzing the results of clinical trials. This book provides a general guide to statistical methods used in the pharmaceutical industry, and is aimed at graduate students and researchers who want to know more about statistical applications in all phases of the drug development process. The 19 chapters authored by over 30 statisticians working in the industry follow the general sequence of drug development, from pre-clinical research and saftey assessment to dose finding, safety studies, large clinical trials, analysis of health economic data, and fianlly manufacturing and production. Special topics such as single patient analysis and the impact of patient compliance show the broad spectrum of applications of data analysis methods. Each chapter illustrates a practical problem using data from actual studies by describing the study, the data, the methods, and the results. All of the analyses are done with S-PLUS, and the data and code are provided both in appendices to the chapters and on the companion Springer-Verlag web site, making it possible to reproduce the results and extend the analyses. Prior knowledge of the software is not required to follow the analyses. Steven P. Millard is a statistical consultant and also Manager of Consulting Services for MathSoft, Inc. (Data Analysis Products Division.) He has applied statistical methods to projects ranging from quality control in bioassay to measuring water quality to automating home appraisal, and has taught courses in S-PLUS for over 10 years. He is the author of the book Environmental Statistics with S-PLUS (CRC Press) as well as the S-PLUS add-in module ENVIRONMENTALSTATS for S-PLUS. Andreas Krause is a statistical consultant in the pharmaceutical industry and works for Novartis Pharma AG. He has extensive experience in graphical and numerical data analysis as well as programming, has taught numerous classes with and on S-PLUS, and is an S_PLUS user from the early days on. He is also author of the book The Basics of S and S-PLUS (Springer).

Автор: Li Jie Jack
Название: Blockbuster Drugs: The Rise and Decline of the Pharmaceutical Industry
ISBN: 0199737681 ISBN-13(EAN): 9780199737680
Издательство: Oxford Academ
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Цена: 42230.00 T
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Описание: Examines the cases of several historic and high-profile drugs in order to discuss the future of the pharmaceutical industry.

Автор: Prevel Katsanis Lea
Название: Global Issues in Pharmaceutical Marketing
ISBN: 0415895324 ISBN-13(EAN): 9780415895323
Издательство: Taylor&Francis
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Цена: 83690.00 T
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Описание: This book presents a research-based and practical perspective on the issues which face the pharmaceutical marketing industry. With a balanced, analytical view and a global perspective, it offers a thorough treatment on how to tackle critical issues.

Автор: St P Slatter
Название: Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing)
ISBN: 1138793523 ISBN-13(EAN): 9781138793521
Издательство: Taylor&Francis
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Цена: 117390.00 T
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Описание: This book examines the nature and extent of competition in the pharmaceutical industry and analyses the interaction between market structure and selected elements of the marketing mix.

Автор: Gabriel Joseph M.
Название: Medical Monopoly: Intellectual Property Rights and the Origins of the Modern Pharmaceutical Industry
ISBN: 022610818X ISBN-13(EAN): 9780226108186
Издательство: Wiley
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Цена: 32730.00 T
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Описание: Drawing on a wealth of archival material, this book combines legal, medical, and business history to offer a sweeping new interpretation of the origins of the complex and often troubling relationship between the pharmaceutical industry and medical practice today.

Автор: Prevel Katsanis
Название: Global Issues in Pharmaceutical Marketing
ISBN: 0415895316 ISBN-13(EAN): 9780415895316
Издательство: Taylor&Francis
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Цена: 178640.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents a research-based and practical perspective on the issues which face the pharmaceutical marketing industry. With a balanced, analytical view and a global perspective, it offers a thorough treatment on how to tackle critical issues.

Автор: Nirmalya Kumar
Название: Marketing as Strategy - The CEO`s Agenda for Driving Growth and Innovation
ISBN: 1591392101 ISBN-13(EAN): 9781591392101
Издательство: McGraw-Hill
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Цена: 30890.00 T
Наличие на складе: Невозможна поставка.
Описание: CEOs are more than frustrated by marketing`s inability to deliver results. Has the profession lost its relevance? This work argues that, while the function of marketing has lost ground, the importance of marketing as a mind-set-geared toward customer focus and market orientation-has gained momentum across the entire organization.