McGreal Don, Jocham Ralph The Professional Product Owner: Leveraging Scrum as a Competitive Advantage 9780134686479

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Автор: McGreal Don, Jocham Ralph
Название: The Professional Product Owner: Leveraging Scrum as a Competitive Advantage
ISBN: 9780134686479
Издательство: Pearson Education
Издательство: Addison-Wesley Professional
Классификация:

Управление проектом

ПО управления проектами

ISBN-10: 0134686470
Обложка/Формат: Paperback
Страницы: 240
Вес: 0.38 кг.
Дата издания: 21.02.2018
Серия: The professional scrum series
Язык: English
Размер: 181 x 233 x 18
Читательская аудитория: Professional & vocational
Подзаголовок: Leveraging scrum as a competitive advantage
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Поставляется из: Англии
Описание: Normal 0 false false false EN-US X-NONE X-NONE The Entrepreneurial Product Owners Guide to Maximizing Value with Scrum

This book presents a method of communicating our desires, cogently, coherently, and with a minimum of fuss and bother.

--Ken Schwaber, Chairman & Founder, Scrum.org

The role of the Product Owner is more crucial than ever. But its about much more than mechanics: its about taking accountability and refocusing on value as the primary objective of all you do. In The Professional Product Owner, two leading experts in successful Scrum product ownership show exactly how to do this. Youll learn how to identify where value can be found, measure it, and maximize it throughout your entire product lifecycle.

Drawing on their combined 40+ years of experience in using agile and Scrum in product management, Don McGreal and Ralph Jocham guide you through all facets of envisioning, emerging, and maturing a product using the Scrum framework.

McGreal and Jocham discuss strategy, showing how to connect Vision, Value, and Validation in ROI-focused agile product management. They lay out Scrum best-practices for managing complexity and continuously delivering value, and they define the concrete practices and tools you can use to manage Product Backlogs and release plans, all with the goal of making you a more successful Product Owner. Throughout, the authors share revealing personal experiences that illuminate obstacles to success and show how they can be overcome.

Define success from the outside in, using external customer-driven measurements to guide development and maximize value
Fill the product management vacuum by bringing empowerment and entrepreneurship to the Product Owners role
Align everyone behind a shared model of how to create, deliver, and capture value
Use Evidence-Based Management (EBMgt) to invest in the right places, make smarter decisions, and reduce risk
Effectively apply Scrums Product Owner role, artifacts, and events
Populate and manage Product Backlogs, and use just-in-time specifications
Plan and manage releases, improve transparency, and reduce technical debt
Scale your product, not your Scrum
Use Scrum to inject autonomy, mastery, and purpose into your product teams work

Whatever your role in product management or agile development, this guide will help you deliver products that offer more value, more rapidly, and more often.

Register your product at informit.com/register for convenient access to downloads, updates, and/or corrections as they become available.

The Professional Product Owner: Leveraging Scrum as a Competitive Advantage, McGreal Don, Jocham Ralph