Guerrilla Business Secrets: 58 Ways to Start, Build, and Sell Your Business, Levinson Jay Conrad, Savage Stephen P., Savage Steve

Автор: Levinson Jay Conrad, Savage Stephen P., Savage Steve
Название: Marketing de Guerrilla
ISBN: 160037512X ISBN-13(EAN): 9781600375125
Издательство: Неизвестно
Цена: 18350.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: When GUERRILLA MARKETING was first published in 1983, Jay Levinson was considered a pioneer with his unique "take no prisoners" approach to marketing, oriented to owners of small & medium-sized companies. Almost 20 years & 1,000,000 copies later, GUERRILLA MARKETING is now considered the Marketing Bible & the consulting book for entrepreneurs. Full of scores of solid guerrilla marketing weapons as well as invaluable business recommendations for today's marketers, this completely revised & expanded edition (Spanish version), identifies the following:

The fastest-growing markets for the 21st century, with suggestions on how to reach them.

Special strategies for forming strategic marketing alliances with other businesses.

The latest tactics for independent contractors & those who do business on the telephone.

Up-to-date information on the Internet & other technologies that help the guerrilla entrepreneur choose the proper business & make it grow.

Management lessons for the entrepreneur in the 21st century.