Burhans Dirk Crunch!: A History of the Great American Potato Chip 9780299227746

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Автор: Burhans Dirk
Название: Crunch!: A History of the Great American Potato Chip
ISBN: 9780299227746
Издательство: Mare Nostrum (Eurospan)
Классификация:

История Америк

История индустриализации и развития промышленности

Массовая культура

Питание и общество

Сырьевые отрасли промышленности

Отрасли обрабатывающей промышленности

Пищевая промышленность и смежные отрасли

ISBN-10: 029922774X
Обложка/Формат: Paperback
Страницы: 232
Вес: 0.32 кг.
Дата издания: 30.11.2017
Язык: English
Размер: 229 x 152 x 13
Ключевые слова: History of the Americas,Popular culture,Agriculture & related industries, BUSINESS & ECONOMICS / Industries / Agribusiness,HISTORY / United States / 20th Century,SOCIAL SCIENCE / Popular Culture
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Поставляется из: Англии
Описание: The potato chip has been one of Americas favorite snacks since its accidental origin in a nineteenth-century kitchen. Crunch A History of the Great American Potato Chip tells the story of this crispy, salty treat, from the early sales of locally made chips at corner groceries, county fairs, and cafes to the mass marketing and corporate consolidation of the modern snack food industry.
Crunch also uncovers a dark side of potato chip history, including a federal investigation of the snack food industry in the 1990s following widespread allegations of antitrust activity, illegal buyouts, and predatory pricing. In the wake of these Great Potato Chip Wars, corporate snack divisions closed and dozens of family-owned companies went bankrupt. Yet, despite consolidation, many small chippers persist into the twenty-first century, as mom-and-pop companies and upstart boutique businesses serve both new consumers and markets with strong regional loyalties.
Illustrated with images of early snack food paraphernalia and clever packaging from the glory days of American advertising art, Crunch is an informative tour of large and small business in America and the vicissitudes of popular tastes.

Дополнительное описание: Popular culture|History of the Americas|Agriculture, agribusiness and food production industries

Crunch!: A History of the Great American Potato Chip, Burhans Dirk