Автор: Suzanne Walters Название: Library Marketing That Works ISBN: 1555704735 ISBN-13(EAN): 9781555704735 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 66880.00 T Наличие на складе: Невозможна поставка. Описание: This work provides guidance for each and every phase of a comprehensive marketing programme - determining the mission, conducting a SWOT analysis, doing market research, holding focus groups, planning campaigns, developing strategic marketing plans, and evaluating marketing efforts.
Автор: Association for Library Service to Child Название: The Newbery and Caldecott Awards: A Guide to the Medal and Honor Books, 2014 Edition ISBN: 0838936091 ISBN-13(EAN): 9780838936092 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 36960.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Updated to include the 2014 award and honour books, The Newbery and Caldecott Awards: A Guide to the Medal and Honor Books, 2014 Edition gathers together the books deemed most distinguished in American children`s literature and illustration since the inception of the renowned prizes.
Автор: Wheatley Название: How to Form a Library ISBN: 1108021492 ISBN-13(EAN): 9781108021494 Издательство: Cambridge Academ Рейтинг: Цена: 27450.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Henry Wheatley`s How to Form a Library was published in 1886 when libraries were increasing rapidly. In discussing the formation of different kinds of library, and listing core works which should be included, the book provides a fascinating view of both the history of libraries and the history of ideas.
Автор: Miller Название: Googlization of Libraries ISBN: 0415483794 ISBN-13(EAN): 9780415483797 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book includes a variety of articles which look critically and judiciously at Google and its products, with a focus on Google Scholar and Google Book Search.
Автор: Freeman Valerie Название: Creating a New Library ISBN: 0081012810 ISBN-13(EAN): 9780081012819 Издательство: Elsevier Science Рейтинг: Цена: 61750.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Creating a New Library: Recipes for Transformation offers ways to make your library group space into one conducive to transformational learning. The book is structured as a cookbook with an introduction to the idea, then directions on its execution. . Next, the book gives tips on how to adapt each ‘recipe’ to fit other specific needs, including other kinds of libraries. The layout follows three strands: space, community, and outreach. Each section includes five elements critical to transforming spaces:, fun, stimulation, safety, freedom, and personal. . From providing coffee in the morning, to a full Personal Librarian program, this book presents useful and engaging ideas for transformational learning.
Автор: Dilworth, Kathryn Название: Successful Fundraising for the Academic Library ISBN: 008101130X ISBN-13(EAN): 9780081011300 Издательство: Elsevier Science Рейтинг: Цена: 61750.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Successful Fundraising for the Academic Library: Philanthropy in Higher Education covers fundraising, a task that is often grouped into a combination role that may include, for example, the university museum or performance venue, thus diluting the opportunity for successful fundraising.
Because the traditional model for higher education fundraising entails the cultivation of alumni from specific departments and colleges, the library is traditionally left out, often becoming a low-performing development area with smaller appropriations for fundraising positions. Most higher education development professionals consider the library fundraising position a stepping stone into another position with higher pay and more potential for professional advancement down the road rather than as a focus for their career.
However, for universities that invest in development professionals who know how to leverage the mission of libraries to the larger alumni and friend community, the results include innovative and successful approaches to messaging that resonates with donors.
This book provides information that applies to all fundraising professionals and academic leaders looking to strengthen their programs with philanthropic support, even those beyond university libraries.
Автор: Ai-Suqri, Lillard & Ai-Saleem Название: Information Access And Library User Needs In Developing Countries ISBN: 1466643536 ISBN-13(EAN): 9781466643536 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 170010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: While high quality library and information services continue to thrive and strengthen economic and social development, much of the knowledge that exists on user’s needs and behaviours is fundamentally based on the results of users in English-speaking, western developed countries. <br><br><em>Information Access and Library User Needs in Developing Countries</em> highlights the struggles that developing countries face in terms of information gaps and information-seeking user behaviour. The publication highlights ways in which users in developing countries can benefit from properly implementing LIS services. Researchers, academics, and practitioners interested in the design and delivery of information services will benefit from this collection of research.
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