Контакты/Проезд  Доставка и Оплата Помощь/Возврат
История
  +7 707 857-29-98
  +7(7172) 65-23-70
  10:00-18:00 пн-пт
  shop@logobook.kz
   
    Поиск книг                        
Найти
  Зарубежные издательства Российские издательства  
Авторы | Каталог книг | Издательства | Новинки | Учебная литература | Акции | Бестселлеры | |
 

Marketing and Consumption in Modern Japan (Routledge Studies in the Growth Economies of Asia), Kazuo Usui


Варианты приобретения
Цена: 51030.00T
Кол-во:
Наличие: Поставка под заказ.  Есть в наличии на складе поставщика.
Склад Америка: 232 шт.  
При оформлении заказа до: 2025-07-28
Ориентировочная дата поставки: Август-начало Сентября
При условии наличия книги у поставщика.

Добавить в корзину
в Мои желания

Автор: Kazuo Usui   (Кацуо Усуи)
Название:  Marketing and Consumption in Modern Japan (Routledge Studies in the Growth Economies of Asia)
Перевод названия: Кацуо Усуи: Маркетинг и потребление в современной Японии
ISBN: 9781138205987
Издательство: Taylor&Francis
Классификация:

ISBN-10: 1138205982
Обложка/Формат: Paperback
Страницы: 232
Вес: 0.43 кг.
Дата издания: 2014
Серия: Routledge studies in the growth economies of asia
Язык: English
Иллюстрации: 13 tables, black and white; 14 line drawings, black and white; 41 halftones, black and white; 55 illustrations, black and white
Размер: 158 x 233 x 23
Читательская аудитория: Postgraduate, research & scholarly
Ключевые слова: Society & culture: general, BUSINESS & ECONOMICS / General,HISTORY / Asia / Japan,SOCIAL SCIENCE / Ethnic Studies / General
Основная тема: Japanese Culture & Society / Cultural Asian Studies / PB Direct
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: Европейский союз
Описание:

This book explores the development in Japan throughout the twentieth century of marketing and consumerism. It shows how Japan had a long established indigenous traditional approach to marketing, separate from Western approaches to marketing, and discusses how the Japanese approach to marketing was applied in the form of new marketing activities, which, responding to changing patterns of consumption, contributed considerably to Japans economic success. The book concludes with a discussion of how Japanese approach to marketing is likely to develop at a time when globalisation and international marketing are having an increasing impact in Japan.



Moral Nation: Modern Japan and Narcotics in Global History

Автор: Kingsberg Miriam
Название: Moral Nation: Modern Japan and Narcotics in Global History
ISBN: 0520276736 ISBN-13(EAN): 9780520276734
Издательство: Wiley
Рейтинг:
Цена: 52800.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This trailblazing study examines the history of narcotics in Japan to explain the development of global criteria for political legitimacy in nations and empires in the nineteenth and twentieth centuries.

Japan underwent three distinct crises of sovereignty in its modern history: in the 1890s, during the interwar period, and in the 1950s. Each crisis provoked successively escalating crusades against opium and other drugs, in which moral entrepreneurs--bureaucrats, cultural producers, merchants, law enforcement, scientists, and doctors, among others--focused on drug use as a means of distinguishing between populations fit and unfit for self-rule. Moral Nation traces the instrumental role of ideologies about narcotics in the country's efforts to reestablish its legitimacy as a nation and empire.

As Kingsberg demonstrates, Japan's growing status as an Asian power and a moral nation expanded the notion of civilization from an exclusively Western value to a universal one. Scholars and students of Japanese history, Asian studies, world history, and global studies will gain an in-depth understanding of how Japan's experience with narcotics influenced global standards for sovereignty and shifted the aim of nation building, making it no longer a strictly political activity but also a moral obligation to society.

Building a Modern Japan

Автор: Low
Название: Building a Modern Japan
ISBN: 1403968322 ISBN-13(EAN): 9781403968326
Издательство: Springer
Рейтинг:
Цена: 83850.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In the late Nineteenth-century, the Japanese embarked on a program of westernization in the hope of building a strong and modern nation. Science, technology and medicine played an important part, showing European nations that Japan was a world power worthy of respect. Editor Low from University of Queensland.

Transitions in Domestic Consumption and Family Life in the Modern Middle East

Автор: Shechter
Название: Transitions in Domestic Consumption and Family Life in the Modern Middle East
ISBN: 1403961891 ISBN-13(EAN): 9781403961891
Издательство: Springer
Рейтинг:
Цена: 83850.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The volume focuses on three countries - Egypt, Israel, and Turkey (earlier the Ottoman Empire) - in the period between the mid-nineteenth and the early Twenty-first-centuries.

Currencies, Commodities and Consumption

Автор: Clements
Название: Currencies, Commodities and Consumption
ISBN: 1316601110 ISBN-13(EAN): 9781316601112
Издательство: Cambridge Academ
Рейтинг:
Цена: 40130.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Making sense of the ongoing instability of exchange rates and commodity prices, and contributing to the measurement of the relative economic size of countries, this book analyses the strengths and weaknesses of two alternatives to the widely used PPP exchange rates - the Big Mac Index and the food budget share.

Marketing and Consumption in Modern Japan

Автор: Usui Kazuo
Название: Marketing and Consumption in Modern Japan
ISBN: 0415323134 ISBN-13(EAN): 9780415323130
Издательство: Taylor&Francis
Рейтинг:
Цена: 163330.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This work explores the development in Japan throughout the 20th century of marketing, consumption and marketing thought. It also discusses how these are likely to develop at a time when globalization and international marketing are having an increasing impact in Japan.

Global Marketing Management

Автор: Lee, Kiefer; Carter, Steve
Название: Global Marketing Management
ISBN: 0199609705 ISBN-13(EAN): 9780199609703
Издательство: Oxford Academ
Рейтинг:
Цена: 85530.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The implications for developing and executing successful global marketing programmes are discussed, enabling students to understand the impact of decisions on marketing efforts worldwide.


Казахстан, 010000 г. Астана, проспект Туран 43/5, НП2 (офис 2)
ТОО "Логобук" Тел:+7 707 857-29-98 ,+7(7172) 65-23-70 www.logobook.kz
Kaspi QR
   В Контакте     В Контакте Мед  Мобильная версия