From Olympic Administration to Olympic Governance,
Автор: J A Mangan, Mark Dyreson Название: Olympic Legacies: Intended and Unintended ISBN: 0415641144 ISBN-13(EAN): 9780415641142 Издательство: Taylor&Francis Рейтинг: Цена: 57150.00 T Наличие на складе: Невозможна поставка. Описание: This book offers ground-breaking analyses of the power of Olympic legacies, positive and negative, and surveys the subject from Athens in 1896 to Beijing in 2008, and indeed beyond. This book was published as a special issue of the International Journal of the History of Sport.
Автор: Garcia Beatriz Название: Olympic Games and Cultural Policy ISBN: 0415995639 ISBN-13(EAN): 9780415995634 Издательство: Taylor&Francis Рейтинг: Цена: 153120.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book explores how cultural policies are reflected in the design, management and promotion of the Olympic Games. Garcia examines the concept and evolution of cultural policies throughout the recent history of the Olympic Games and then specifically evaluates the cultural program of the Sydney 2000 Olympic Games.
Автор: Ferrand Alain Название: Olympic Marketing ISBN: 0415587875 ISBN-13(EAN): 9780415587877 Издательство: Taylor&Francis Рейтинг: Цена: 46950.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athletes, sponsors and fans. It has been estimated, for example, that 3.6 billion people (about half of the world population) watched at least one minute of the Beijing Games in 2008 on television. The driving force behind the rise of the modern Olympics has been the Olympic marketing programme, which has acted as a catalyst for cooperation between stakeholders and driven the promotion, financial security and stability of the Olympic movement.
This book is the first to explain the principles of Olympic marketing and to demonstrate how they can be applied successfully in all other areas of sports marketing and management. The book outlines a strategic and operational framework based on three types of co-productive relationships (market, network and informal) and explains how this framework can guide professional marketing practice. Containing case studies, summaries, insight boxes and examples of best practice in every chapter, this book is important reading for all students and practitioners working in sports marketing, sports management or Olympic studies.
Автор: Kassens Eva Название: Planning Olympic Legacies ISBN: 0415689716 ISBN-13(EAN): 9780415689717 Издательство: Taylor&Francis Рейтинг: Цена: 48990.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
When a city wins the right to hold the Olympics, one of the oft cited advantages to the region is the catalytic effect upon the urban and transport projects of the host cities. However, with unparalleled access to documents and records, Eva Kassens-Noor questions and challenges this fundamental assertion of host cities who claim to have used the Olympic Games as a way to move forward their urban agendas
In fact, transport dreams to stage the "perfect games" of the International Olympic Committee and the governments of the host cities have lead to urban realities that significantly differ from the development path the city had set out to accomplish before winning the Olympic bid. Ultimately it is precisely the IOC's influence - and the city's foresight and sophistication (or lack thereof) in coping with it - that determines whether years after the Games there are legacies benefitting the former hosts.
The text is supported by revealing interviews from lead host city planners and key documents, which highlight striking discrepancies between media broadcasts and the internal communications between the IOC and host city governments. It focuses on the inside story of the urban and transport change process undergone by four cities (Barcelona, Atlanta, Sydney, and Athens) that staged the Olympics and forecasts London and Rio de Janeiro's urban trajectories. The final chapter advises cities on how to leverage the Olympic opportunity to advance their long-run urban strategic plans and interests while fulfilling the International Olympic Committee's fundamental requirements.
This is a uniquely positioned look at why Olympic cities have - or do not have - the transport and urban legacies they had wished for. The book will be of interest to planners, government agencies and those involved in organizing future Games.
Название: Olympic Torch Relay ISBN: 1119973155 ISBN-13(EAN): 9781119973157 Издательство: Wiley Цена: 21110.00 T Наличие на складе: Поставка под заказ.
Название: Handbook of the London 2012 Olympic and Paralympic Games ISBN: 0415671949 ISBN-13(EAN): 9780415671941 Издательство: Taylor&Francis Рейтинг: Цена: 224570.00 T Наличие на складе: Невозможна поставка. Описание: The Handbook of the London 2012 Olympic and Paralympic Games is an authoritative and comprehensive account of the world’s greatest sporting and cultural event. It tells the complete story of the 2012 Games from inception, through the successful bidding process and the planning and preparation phase, to delivery, the post-Games period and legacy. Written by a world-class team of international Olympic scholars, the book offers analysis of the full social, cultural, political, historical, economic and sporting context of the Games. From the political, commercial and structural complexities of organising an event on such a scale, to the sporting action that holds the attention of the world, this book illuminates every aspect of the 2012 Games, helping us to better understand the vital role that sport and culture play in contemporary global society. The book is divided into two volumes. Volume One: Making the Games, examines the build-up to London 2012, covering key topics such as: the bidding process planning and decision making financing the Games developing the infrastructure engaging national and international governing bodies of sport engaging the UK public engaging a global public developing a legacy programme the Cultural Olympiad. Richly illustrated with the personal accounts of key stakeholders, from sports administrators and politicians to athletes and spectators, and including essential data and evocative visual material, this book is essential reading for anybody with a personal or professional interest in the Olympic and Paralympic Games, global culture or the development of sport.
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