Jarach Airport Marketing 9781138278059

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Автор: Jarach
Название: Airport Marketing
ISBN: 9781138278059
Издательство: Taylor&Francis
Классификация:

Управление продажами и маркетингом

Аэрокосмические и авиационные транспортные средства и перевозки

Воздушные судна: общезначимые вопросы

ISBN-10: 113827805X
Обложка/Формат: Paperback
Страницы: 154
Вес: 0.28 кг.
Дата издания: 31.10.2016
Язык: English
Размер: 156 x 234 x 17
Читательская аудитория: General (us: trade)
Ключевые слова: Aerospace & aviation technology, TRANSPORTATION / Aviation / General
Основная тема: Aeronautics / / PB Direct
Подзаголовок: Strategies to Cope with the New Millennium Environment
Ссылка на Издательство: Link
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Поставляется из: Европейский союз
Описание: Airport Marketing examines the management vision of airport marketing in the post-September 11th environment, presenting in-depth analysis of current airport management practices for both aviation and non-aviation-related activities. The aviation-related activities section covers how an airport as a company develops its own marketing relationship with carriers and, in a broader sense, with all actors within the air transport pipeline, with the aim of increasing the number of intermediate clients consistent with its chosen positioning. The non-aviation-related section, by contrast, focuses on how best-in-class airports have been developing new powers of attraction to customers in their regions, well beyond the simple concept of airport retailing, by use of the so-called commercial airport model. Finally, the impact of September 11th is shown in terms of increased security measures and the future of the aviation industry as a whole. An analysis of worldwide airport industry is provided in the final chapter. Airport Marketing is essential reading for airport managers, government agencies, airlines, consultants, contributors, advisors and sub-contractors to this industry, as well as both undergraduate and graduate level aviation students.

Airport Marketing, Jarach