Pricing and the Sales Force, 

Автор: Bodea
Название: Segmentation, Revenue Management and Pricing Analytics
ISBN: 0415898331 ISBN-13(EAN): 9780415898331
Издательство: Taylor&Francis
Рейтинг:
Цена: 69410.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book guides students and professionals in identifying and exploiting revenue management and pricing opportunities to improve profit in different business contexts, using relevant concepts and quantitative methods.

Автор: Dodge, Robert Hanna, Nessim
Название: Pricing. Policies and Procedures
ISBN: 033361125X ISBN-13(EAN): 9780333611258
Издательство: Springer
Рейтинг:
Цена: 102480.00 T
Наличие на складе: Поставка под заказ.
Описание: Expounds the view that the price for a product meshes marketing and manufacturing strategies in maximizing the long-term profitability of the firm within the constraints of cost and the market-place. Rather than cover the mechanics of pricing, this text emphasizes the total product concept.

Автор: Macdivitt Harry, Wilkinson Mike
Название: Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value
ISBN: 0071761683 ISBN-13(EAN): 9780071761680
Издательство: McGraw-Hill
Рейтинг:
Цена: 53750.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Explains how to use value to inform marketing, selling, negotiation, and pricing decisions in a B2B setting. This title provides what you need to stay profitable while preserving customer goodwill.

Автор: Zoltners, Andris A. Sinha, Prabha K. Zoltners, Gre
Название: Complete guide to accelerating sales force performance
ISBN: 0814406505 ISBN-13(EAN): 9780814406502
Издательство: McGraw-Hill
Рейтинг:
Цена: 66340.00 T
Наличие на складе: Поставка под заказ.
Описание: Presents an effective, innovative framework for evaluating and improving the performance of any sales force. The work identifies and describes the key factors for creating a fast-track, go-to-market strategy, and contains ideas for improving "success drivers".