Ethics and Professional Practice in Marketing, Mcguinn

Автор: Weinstein, Art
Название: Handbook of Niche Marketing : Principles and Practice
ISBN: 078902330X ISBN-13(EAN): 9780789023308
Издательство: Taylor&Francis
Рейтинг:
Цена: 65320.00 T
Наличие на складе: Нет в наличии.
Описание:

Get closer to tailor made marketing!

Ever-changing customer needs and intense competition make it crucial for companies to find new, creative ways to attract and retain customers. The Handbook of Niche Marketing: Principles and Practice fills the information gap long seen in niche marketing research by presenting the essential and influential articles from recent years in one book. This unique educational resource reveals the theories, the strategies, and real-life case studies of niche marketing success and why it is on its way to becoming the next global marketing wave.

The Handbook of Niche Marketing features respected authorities' insightful research and valuable discussions on a variety of marketing issues, such as niche marketing theory, niche vs. mass marketing, choosing niche strategy, brand loyalty, overlap, and product line cannibalizationwith practical guidelines for using niche marketing strategy in various markets. This well-referenced guide includes extensive tables, graphs, illustrations, and real-life case studies to clearly illustrate ideas and concepts.

The Handbook of Niche Marketing explores niche marketing's:

• concepts and theories
  
• principles
  
• empirical research
  
• customer satisfaction issues
  
• strategies
  
• applications
  
• different types of niche markets

The Handbook of Niche Marketing is a comprehensive text invaluable for marketing students, instructors, and anyone wanting to maximize their marketing abilities in niche markets.

Автор: Diana, David P.
Название: Marketing for the mental health professional
ISBN: 0470560916 ISBN-13(EAN): 9780470560914
Издательство: Wiley
Рейтинг:
Цена: 27450.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: There are a few available training programs on the practical aspects of succeeding in the mental health profession for mental health professionals.

Автор: Dalgic Tevflik
Название: Customer-oriented Marketing Strategy: Theory and Practice
ISBN: 1606495208 ISBN-13(EAN): 9781606495209
Издательство: McGraw-Hill
Рейтинг:
Цена: 21680.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This pioneering two-volume biography (1862) explores the genius of the groundbreaking Romantic landscape and historical painter and printmaker J. M. W. Turner (1775-1851). In Volume 1, the author Walter Thornbury (1828-76) traces Turner`s `art life` from cockney prodigy to Royal Academician. Volume 2 illuminates Turner`s work and character, examining his relationships in the art world.

Автор: Schultz Mike
Название: Professional Services Marketing
ISBN: 1118604342 ISBN-13(EAN): 9781118604342
Издательство: Wiley
Рейтинг:
Цена: 25350.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms.

Автор: Thomas And Housden
Название: Direct Marketing in Practice
ISBN: 0750624280 ISBN-13(EAN): 9780750624282
Издательство: Taylor&Francis
Рейтинг:
Цена: 51030.00 T
Наличие на складе: Невозможна поставка.
Описание: Serves as a practical manual for all managers and marketers getting to grips with the techniques available to skilled direct marketers. This book shows how to: plan a direct marketing campaign; integrate new technology with conventional direct marketing practice; and maximise the impact, efficiency and return on investment of your activities.